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July 2017

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America's Finest8 years ago

America’s Finest 2017 Winners Revealed!

Class of 2017.
Products8 years ago

Exam Chairs: What Do You Need to Know?

“WAIT! LET ME take a selfie in this exam chair!” Can you imagine a patient uttering these words? Whether you’re opening a new office or giving...
Products8 years ago

ECPs Share Their Best-Selling Products For July-August 2017

(PICTURED ABOVE) The VL1605, also known as Romy, is Vuarnet’s most glamorous model to date. It was inspired by actress Romy Schneider, who wore the Vuarnet 02 in...
Products8 years ago

A Paper-Thin Lightweight From MODO and More New Releases for July-August

Flex Space (PICTURED ABOVE) Venice-based architect Alessandro Stefanoni (ec2.it/alessandrostefanoni) wears lightweight model 663 from MODO’s Paper-Thin titanium line. An appropriate frame for his profession, it adapts to the shape of your...
Calendar8 years ago

A Day for Girlfriends and More August-September Calendar Ideas

1 GIRLFRIEND’S DAY is the perfect date for a “bring a friend” event. Lay out some fresh baked cookies and gourmet coffee and show off your...
Manager's To-Do8 years ago

Network with School Nurses and More August-September To-Dos

Here’s our list of business-boosting activities for you to engage in next month. July 31-August 5 MARKETING Draw up a schedule to network with school nurses...
Products8 years ago

An Inspiring Story for Kids and More July-August Business Boosters

RH-Eye-No Angel Halo Chang wrote SIRIS THE RHINO to help her cope with the chronic uveitis she had growing up, and to befriend other kids with...
America's Finest 2019 Entries8 years ago

5 Pointers for Anyone Who Wants to Be “Finest”

2015's ‘America’s Finest’ champ congratulates this year's winners and shares her secrets.
Benchmarks8 years ago

6 Back-to-School Marketing Campaigns Worth Studying

Independent practices welcome school year with flair, ingenuity and community spirit.
Best of the Best8 years ago

California Optician Creates a Signature Advertising Style

Uber Optics Petaluma, CA A striking visual imagination, a passion for photography and design, and some patient kids and staff combine in a standout in-house advertising...
Real Deal8 years ago

Did This Doctor Make a Mistake By Leaving His Top Manager Out of the Decision Loop?

A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
Columns8 years ago

Attention to Detail Makes All the Difference

As optical professionals, we should all believe that every one of our patients deserve our best. Serving as a Flight Medic in the Army, attention to...
Columns8 years ago

5 Dos and Don’ts of Facebook Live

ABOUT A YEAR ago, Facebook launched Facebook Live, allowing users to broadcast a live video stream directly from their mobile device or desktop to their Facebook...