Invision Issue Links

Uncertainties, Retail Shopping and More of Your Letter to the Editor for July-August

Inbox3 months ago

Uncertainties, Retail Shopping and More of Your Letter to the Editor for July-August

"I loved the mix of people that shared their vision", one said.

Standardizing Myopia Terminology and More of What You Need to Know for August

Headlines3 months ago

Standardizing Myopia Terminology and More of What You Need to Know for August

Including what parent sentiment about shopping is this Back-to-school season and what contact lenses wearers look for when they go online for info.

ECPs Share the Awesome Non-Vision Industry Ideas, Tools, and Strategies They’ve Successfully Implemented

Business & Practice Management3 months ago

ECPs Share the Awesome Non-Vision Industry Ideas, Tools, and Strategies They’ve Successfully Implemented

Because sometimes the best ideas come from unexpected places … like dentistry and Domino’s.

I Do Not Dream of Labor, But I Do Love This About My Job

Editor's Note3 months ago

I Do Not Dream of Labor, But I Do Love This About My Job

I love being able to tell the stories of people who truly love what they do.

How Do You Value a Private Practice in Today’s World?

Business & Practice Management3 months ago

How Do You Value a Private Practice in Today’s World?

Whether you’re planning to buy, sell, or just understand your position in the market, knowing how to value a private optometry practice is more important than...

57% of You Serve a Specific Patient or Customer Niche

Business & Practice Management3 months ago

57% of You Serve a Specific Patient or Customer Niche

The rest of you try to make sure you love all and serve all… despite its challenges.

How Do I Help Address Staff Grievances Constructively and More of Your Questions Answered

Business & Practice Management3 months ago

How Do I Help Address Staff Grievances Constructively and More of Your Questions Answered

Including why performance reviews are still important, maybe even more so, in the absence of the ability to provide compensation increases.

A Day for Boomers and More Dates in August and September

Business & Practice Management3 months ago

A Day for Boomers and More Dates in August and September

Including a little love for well-groomed men, the dog ‘day' of summer and a whole month for paraoptometrics.

Should These Owners Crack Down on Lackluster Staff—or Are They Overreacting?

Business & Practice Management3 months ago

Should These Owners Crack Down on Lackluster Staff—or Are They Overreacting?

They’re worried that if they’re ‘too hard’ on employees, they will just quit. Our readers weighed in.

Overcommit A Little and More Tips for August

Business & Practice Management3 months ago

Overcommit A Little and More Tips for August

Like preparing to become anti-fragile and how to walk the talk.

Time to Build Your Holiday Email Schedule and More To-Dos For August and September

Business & Practice Management3 months ago

Time to Build Your Holiday Email Schedule and More To-Dos For August and September

Like revisiting your cost vs. value scripts for cost-conscious customers and preparing for the (last!) Vision Expo West.

Keeping Kids Entertained and More Business Boosters for August

Products3 months ago

Keeping Kids Entertained and More Business Boosters for August

Including a new batch of eye-themed decor for those looking for a little on-theme refresh.

It’s Time We Invest in the Systems That Power Our Business Not Just the Equipment That Powers Our Care

Columns3 months ago

It’s Time We Invest in the Systems That Power Our Business Not Just the Equipment That Powers Our Care

Because in 2025, we are not just running medical practices but a tech-enabled business that delivers eyecare.

ECPs Share their Best-Selling Collections for June

Products3 months ago

ECPs Share their Best-Selling Collections for June

Sunwear sales are finally starting to pick up and it’s full steam ahead on color!

People3 months ago

Patients Say the Darnedest Things…

And when they have a “doh!” moment, take a page out of this ECP’s book and just smile and roll with the punchlines.

A Double Feature of 18 Styles That Deliver Monochrome Magnified

Products3 months ago

A Double Feature of 18 Styles That Deliver Monochrome Magnified

Duality delivers drama and these black and white sunglasses and specs make the boldest statement of all with texture, tension, and tone … shape, shine, and...

The Bottom Line: Designing an Unforgettable Patient/Customer Experience

Business & Practice Management3 months ago

The Bottom Line: Designing an Unforgettable Patient/Customer Experience

Our guests keep our offices going. It’s our job to provide them an unforgettable adventure.

These Companies Help Optical Practices and Their Retail Spaces Express Themselves

Business & Practice Management3 months ago

These Companies Help Optical Practices and Their Retail Spaces Express Themselves

Because a well-designed office space doesn’t need more flair and it certainly doesn’t cause a case of the Mondays.

This Montana Practice Replaced Insurance with a Smarter, Simpler Membership Plan

Business & Practice Management3 months ago

This Montana Practice Replaced Insurance with a Smarter, Simpler Membership Plan

Beatty Eyes designed an in-house plan that boosted revenue, reduced stress, and gave patients more of what they actually want.

Ushering a New Era of Performance AI Glasses and More New Releases

Products3 months ago

Ushering a New Era of Performance AI Glasses and More New Releases

Including new specialty contact lenses and a new Rx eye drop.

Business & Practice Management3 months ago

This One-Woman Canadian Optical Built a Brand Around Color and Confidence

Cheerful orange accents, handmade details, and a ’70s-inspired logo ensure Victoria’s Eyefinery leaves a lasting impression.

A Portland, ME Optician/Owner Who Loves Being ‘The Glasses Guy’ But Hates Cleaning Them

People3 months ago

A Portland, ME Optician/Owner Who Loves Being ‘The Glasses Guy’ But Hates Cleaning Them

Plus how he may be responsible for not one but TWO America’s Finest wins.

The Power of Simplicity: An Argument for ‘Less Is More’ in Optometry

People3 months ago

The Power of Simplicity: An Argument for ‘Less Is More’ in Optometry

When you remove the clutter, what remains is the essence of great care: Trust, clarity, and connection.

Using Email Automation to Stay Connected with Your Patients

People3 months ago

Using Email Automation to Stay Connected with Your Patients

It’s about more than reminders. Think educational content about eye health, exclusive promotions for subscribers, or post-appointment check-ins to boost patient satisfaction.

3 Signs That Your Optical Merchandising Is Losing You Sales

People3 months ago

3 Signs That Your Optical Merchandising Is Losing You Sales

Sticking to “what you’ve always done” is keeping you from massive opportunities, and these red flags signal you’re stuck.

Meet the 2025 ‘America’s Finest’ Competition Honorable Mentions

Cover Stories4 months ago

Meet the 2025 ‘America’s Finest’ Competition Honorable Mentions

Here’s a sneak preview of the 9 businesses that will be featured in INVISION over the next year.

2025’s America’s Finest Optical Retailer Winner Is Specs by Kyla, Atascadero, CA

Cover Stories25 years ago

2025’s America’s Finest Optical Retailer Winner Is Specs by Kyla, Atascadero, CA

America’s Finest Optical Retailer for 2025 was born when a California optician ...

INVISIONMAG.COM

August 2025

Uncertainties, Retail Shopping and More of Your Letter to the Editor for July-August

Standardizing Myopia Terminology and More of What You Need to Know for August

ECPs Share the Awesome Non-Vision Industry Ideas, Tools, and Strategies They’ve Successfully Implemented

I Do Not Dream of Labor, But I Do Love This About My Job

How Do You Value a Private Practice in Today’s World?

57% of You Serve a Specific Patient or Customer Niche

How Do I Help Address Staff Grievances Constructively and More of Your Questions Answered

A Day for Boomers and More Dates in August and September

Should These Owners Crack Down on Lackluster Staff—or Are They Overreacting?

Overcommit A Little and More Tips for August

Time to Build Your Holiday Email Schedule and More To-Dos For August and September

Keeping Kids Entertained and More Business Boosters for August

It’s Time We Invest in the Systems That Power Our Business Not Just the Equipment That Powers Our Care

ECPs Share their Best-Selling Collections for June

Patients Say the Darnedest Things…

A Double Feature of 18 Styles That Deliver Monochrome Magnified

The Bottom Line: Designing an Unforgettable Patient/Customer Experience

These Companies Help Optical Practices and Their Retail Spaces Express Themselves

This Montana Practice Replaced Insurance with a Smarter, Simpler Membership Plan

Ushering a New Era of Performance AI Glasses and More New Releases

This One-Woman Canadian Optical Built a Brand Around Color and Confidence

A Portland, ME Optician/Owner Who Loves Being ‘The Glasses Guy’ But Hates Cleaning Them

The Power of Simplicity: An Argument for ‘Less Is More’ in Optometry

Using Email Automation to Stay Connected with Your Patients

3 Signs That Your Optical Merchandising Is Losing You Sales

Meet the 2025 ‘America’s Finest’ Competition Honorable Mentions

2025’s America’s Finest Optical Retailer Winner Is Specs by Kyla, Atascadero, CA

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