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ALL WORK AND no play makes ECPs … well you get it. But there are hobbies and then there are those who hustle. We know we...
A Dallas store where Black is the new black.
Joselle Stumph Eyeguys Optical Spokane, WA We really appreciate a strong sunwear game and these from Joselle Stumph are just a few of the favorites from...
Designer shares insights into his fast-growing brand.
Educate patients and ask them the right questions and you can sell more blue-light products.
Style Spy Academy Award-winning actress Charlize Theron portrays an undercover agent in her current movie, Atomic Blonde, but here she stands out from the crowd wearing...
YOUR ADULT CUSTOMERS might not need fresh notebooks and new school clothes in September, but here are three fall style trends—at three different price points—so they...
September offers three trends with new styles priced for everyone.
(PICTURED ABOVE) The polarized Gant GA7080 from Marcolin features a subtle metal detail in a diamond embossed pattern and a soft rectangle shape. MSRP: $172 We cannot...
Oct. 2-7 OPERATIONS Finalize work schedules through mid-January. Check staff obligations and work around any clashes. CUSTOMER RELATIONS Take a valued customer to lunch. Let her...
All Seeing Eye It’s believed that the All Seeing Eye brings intuition and clarity to all who seek it … but one must look within. Luckily,...
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
A few favorite quotes to get you fired up.
Never daring to risk failure leaves doctors feeling overwhelmed and stagnated.
Have a new idea to improve performance at your practice? See if you can find a way to present it as coming from far away, like...
OWNING AN EYECARE business can be incredibly satisfying, as vision is so core to the way people interact with the world around them. However, in every...
Crafting lens packages makes getting patients what they need easier.
One location, two models: The making of a store-in-store success story.
Brain Squad members share their approaches to patient financing.
A needy child receives a donated exam and glasses, but this mother’s choices spark skepticism from staff.
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