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He teamed up with a local college and developed an ABO certification course.
We're talking fall, Halloween, the holidays and beyond.
Plus cute clothes and a book to help promote patient change.
A lot of weathering bad situations is about reframing the situation into something more palatable.
And the holidays are approaching. They may be lean but proper preparations can prevent poor performance.
No Vegas? No problem. Our guide is chock full of the newest products to offer your patients and customers the best in style, optics, comfort and...
Plus National Sight Week is more important than ever this year, how can you help out?
Her magic elixir includes walks with friends, time at the beach and Olympic weightlifting.
This new office manager needs to work out a plan—fast.
There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
An OD shares her tips on how ECPs can make the most of the latest social media platform.
A script for prescription compliance.
With this list of rules we can save a few less savvy colleagues from making one of these disastrous mistakes.
AI is going to be a game-changer and these tech behemoths are leading the charge.
Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.
Turns out a high plus Rx and an optician with 'mad adjustment skills' were the only culprits.
Better sizing and no sacrificing style, everyone deserves great glasses.
But Many of the 42% of respondents who said THEY didn't manage it admitted someone does...
Tips for effectively communicating with whoever is in charge.
Plus Oakley remakes a Marley classic and Thélios goes sustainable.
A fresh-feeling accessory PLUS a way to keep your frames (or masks!) secure? Sign us up!
Including a shout out to reps and some confidence that we're on the road back to recovery.
Six exam rooms, 5,000 spacious, light-filled square feet of space and a stunning view.
They’ve been named the official eyecare providers to pro sports teams.
Now is not the time to pull your punches or not deliver on your promises.
Instagram is still growing and, if you master it, your business could grow with it.