September 2021

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Best of the Best3 years ago

This Independent Eyewear Designer Saw a Gap in the Industry and Opened Her Own Studio

It’s a multi-billion-dollar industry that’s ‘starving for designers.’
True Tales3 years ago

Sometimes Customer Requests are So Over the Top ECPs Can’t Possibly Grant Them

Honestly, the fact that they even ask is crazy.
Products3 years ago

These 9 Optical Frames Prove Style Can Be Had at Every Price

Regardless of your customer’s budget, popular designs can be theirs.
Do You Or Don't You3 years ago

62% of ECPs Don’t Support Raising the Minimum Wage … Despite Often Already Paying More

The other 38% are fierce supporters of what they deem a more livable wage.
America's Finest3 years ago

This Hip LA Optical Raises the Bar on Individualized Service and Unique Eyewear

Gogosha Optique’s discerning clientele get a guided tour of expertly curated, and often exclusive, handcrafted frames.
Tools and Equipment3 years ago

All The Eye Things and More Business Boosters for October

Plus a FREE social media posting calendar that does all the hard work for you.
Tip Sheet3 years ago

Get Embarrassed and More Tips for October

Like the perfect time to pounce on customers to increase your chance of a sale.
Columns3 years ago

Digital Consumers and How to Reach Them Where They Are … at Home

Reaching consumers has never been easier, but it’s also never been harder to get their attention.
Manager's To-Do3 years ago

Prepping for the Holiday Season to Come and More Manager’s To Dos for October

Like improving your photography skills and getting on top of your taxes early.
Calendar3 years ago

Happy Birthday to Email and More Events for October

Including Halloween, Audrey Hepburn and zombie Contact Lens Warnings.
Products3 years ago

Double Takes Abound With These 9 Neon Suns

From full on pops of color to just a splash of flourescent the future’s so bright.
John Marvin3 years ago

You Already Own the One Piece of Equipment That Can Make You a Ton More Money

You’re just not using it effectively.
Products3 years ago

Sustainability is Hot and and More of What You Need to Know for September

Including a troubling trend of parents opting out of eye exams for their kids.
Mark Hinton3 years ago

Can You See Your Business’ Future ‘At A Glance’?

If you’re not regularly goal-setting the business of your business you can’t forecast your growth.
Cover Stories3 years ago

24 Ways To Crush It On Social Media

Engagement, connection and online sales will keep your brand as an eyewear and eye health biz top of mind.
Products3 years ago

ECPs Share Their Best-Selling Collections for July 2021

The old standbys seem to have been the safe bet.
Editor's Note3 years ago

The Original Title of This Editor’s Note Was “Hello World!”

But between starting it and finishing it, things once again took a turn.
Buzz Session3 years ago

ECPs Share the Special, Extra Little Touches They Have Added to Boost the Experience of Visiting Their Business

Going above and beyond is no longer remarkable … it’s expected.
Inbox3 years ago

Here Are Your Letters to the Editor for September

Says one reader: "INVISION Magazine is the only magazine I keep and don't use at the bottom of my birdcage!"
Real Deal3 years ago

He Paid Too Much for His Father-in-Law’s Practice. Now What?

Is there any way to renegotiate this mess?
Ask INVISION3 years ago

Getting to the Truth of How Your Employees Really Feel and More of Your Questions for September

Including how to build your own board of advisors and keeping your confidential information confidential.
Columns3 years ago

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

His accounting offers a spot of hope, a nod to fate and gratitude for all the steps along the way.
Benchmarks3 years ago

Check Out These Unforgettable Lens Cloths

These 7 practices know how to keep their branding firmly in their customers’ hands.
Sanity Files3 years ago

Running a Legacy Business That Promises 1-Hour Service Can Take Its Toll

Luckily a little coffee, physical activity and travel keep the Acebos going.

INVISIONMAG.COM

September 2021

This Independent Eyewear Designer Saw a Gap in the Industry and Opened Her Own Studio

Sometimes Customer Requests are So Over the Top ECPs Can’t Possibly Grant Them

These 9 Optical Frames Prove Style Can Be Had at Every Price

62% of ECPs Don’t Support Raising the Minimum Wage … Despite Often Already Paying More

This Hip LA Optical Raises the Bar on Individualized Service and Unique Eyewear

All The Eye Things and More Business Boosters for October

Get Embarrassed and More Tips for October

Digital Consumers and How to Reach Them Where They Are … at Home

Prepping for the Holiday Season to Come and More Manager’s To Dos for October

Happy Birthday to Email and More Events for October

Double Takes Abound With These 9 Neon Suns

You Already Own the One Piece of Equipment That Can Make You a Ton More Money

Sustainability is Hot and and More of What You Need to Know for September

Can You See Your Business’ Future ‘At A Glance’?

24 Ways To Crush It On Social Media

ECPs Share Their Best-Selling Collections for July 2021

The Original Title of This Editor’s Note Was “Hello World!”

ECPs Share the Special, Extra Little Touches They Have Added to Boost the Experience of Visiting Their Business

Here Are Your Letters to the Editor for September

He Paid Too Much for His Father-in-Law’s Practice. Now What?

Getting to the Truth of How Your Employees Really Feel and More of Your Questions for September

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

Check Out These Unforgettable Lens Cloths

Running a Legacy Business That Promises 1-Hour Service Can Take Its Toll

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