Get one free year of the publication American eyecare professionals love most!
See what it takes to become an Insta-worthy ECP.
"I am ready to win next year!"
These enduring styles are fresh but timeless.
Their Alexander Daas frames have some very famous clientele.
Including avoiding cash flow crunches, sourcing event signage and keeping family members looking for freebies in check.
It’s a five-hour drive, and the buyer/optician is unreliable and underhanded. But the frames are selling …
It mixes the major draws of traditional media, like brand awareness and location-specific messaging, and optimizes them to get the best of both worlds.
Like the rampant bad habits of contact lens wearers and the importance of vision care in the workplace.
Including 'treating' patients with a fun event and seeing where they linger.
They did it their way and succeeded.
And when she needs to ‘un-wine-de' it’s loud music, fermented grapes, four feline friends and the support of her husband that gets it done.
And an opportunity to adorn your store with teddy bears galore.
We’ve got the whos and the whats … and now we’re craving chocolate.
Procrastinating on a project? Shoot for the minimum.
Thanks to these customizable CLs that bridge the gap between available soft contacts and more complicated specialty lenses.
It may be time for a team fit check.
It seems the demand for quality is at an all time high!
Bold and beautiful designs that put the wearer right in the thick of it.
One of the biggest challenges in business is keeping your eye on the ball when there are any number of shiny objects looking to distract you.
A Vision Expo is a veritable smorgasbord of new products, but few things elicit the excitement of viewing the latest eyeglass and sunglass collections.
A warm welcome, comfy ways to ward of the chill and touch of modern business practices cover all the bases this month.
Celebrate each little win, magic moment and possibility … they are the things that get us through the times that feel impossible.
Dirty Harry has nothing on these ECPs.
The equipment that designs these lenses has become so sophisticated and lens materials are evolving to allow for greater customization. All practitioners would benefit from being...
Many were the model of efficiency and got it done in fewer!