One location, two models: The making of a store-in-store success story.
Class of 2017.
Alter EgoElla Osborne Base of OperationsPortland, OR Ella Osborne is not your typical 9-year-old. She was born with a cataract, which was discovered when she was just 3...
Independent practices welcome school year with flair, ingenuity and community spirit.
Uber Optics Petaluma, CA A striking visual imagination, a passion for photography and design, and some patient kids and staff combine in a standout in-house advertising...
Independent ECP keeps it PC (pro-community!) near D.C.
Jade Kowalick Rophie Vision Care, Dunedin, FL THE TASKMASTER HAS kind eyes, a disarming smile and a quick wit. From her perch at Rophie Vision Care...
Providence Optical has mastered using sandwich boards to attract passersby.
Tennessee eyecare family brings a do-it-yourself philosophy to every business challenge they face.
WEED What Is It Good For? Absolutely nothing, it turns out. At least when it comes to the treatment of glaucoma. The long held belief...
I CARE, EYECARE How ECPs Get Charitable at the Local Level You won’t necessarily find Shery Berry in a handholding circle singing kumbaya and clutching...
Alter EgoJennifer DuQuano Base of operationsNuVue Optical, Charlotte, NC How do you win hearts, minds and sales contests? A mastery of words is a good start. Such is...
At Eyecare of Florence in South Carolina, owner Billy Isgett has been making his clients look fabulous for decades. Now he also makes them famous. A...
Do you practice purchase with purpose?
Optometry Duo SeesTheir Way to Success Husband and wife thrive at long-planned shop of their dreams STORY BY VICTOR PAUL ALVAREZ One of America’s finest, most...
Not YourOrdinary Optical Edgy San Diego shop goes big with 4,000 frames in stock STORY BY JULIE FANSELOW Jim Wojcicki, owner of the UnOptical in San...
Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist...
Three guys, one idea, and the tools to launch your own lens brand.
Alter EgoMichelle Wright Base of OperationsDePoe Eye Center, Stockbridge, GA Before Krypton exploded, Jor El sent his only son, Kal El, to Earth. Kal El became...
Being a retailer means being a people-person. You have to be a people-person yourself and you have to hire staff members who are people-people. Simply offering...
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