If 2021 is going to be different, it will be because you intentionally make it different.
Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Plus suggestions for getting in customers' heads and making them talk.
There are continuity-of-care issues for this office to consider…
Doctors and some staff rotate among three locations.
Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.
For others, gorgeous weather all year long means consistent customer flows. Tough life.
As the Augmented Reality (AR) and Virtual Reality markets continue to grow, smart glasses may soon be everywhere.
Dee says "Thank You, Next" to 2020.
Including how to come up with an Oops Kit.
Their optical is a permanent conversation piece.
Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
More diversity, independent eyewear and digital devices and the eyes.
Hint: Their Facebook marketing is right on target.
These frames scream "If the shoe fits, get the glasses too!" Because you can never have too many of either.
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Like when you should turn your holiday lights and a New Year's Resolution plan for your patients' eyes.
Also, it was a tough year, don't forget to plan a breather for you and your staff.