Tech details, design blend for innovative looks Sunglasses may be the ultimate fashion accessory, and that’s true like never before for men. Vintage traits and classical...
WLA Africa 04 HVTQ, from the Wild Love in Africa collection by Etnia Barcelona. MSRP: $265 This article originally appeared in the September 2015 edition of...
about this feature: Each month, we ask INVISION’s Brain Squad what’s selling in their optical shops and dispensaries. Here’s what people say is selling well this...
ALL PRICES MSRP, EXCEPT WHERE NOTED. DON’T LOOK BACK ➤ It’s summer — there’s no time for regrets. Ondria Hardin, the face of JIMMY CHOO’s latest...
With back-to-school season upon us, now’s the time to stock up on frames A little goes a long way. That’s true of many things in life,...
From smoldering summer looks to autumnal wardrobe favorites, retro shades have vintage appeal Here at the height of sunglasses season, it’s a great time to serve...
NEW LENSES FROMRUDY PROJECT ImpactX-2 Rx lenses, new from Rudy Project, are fast-activating photochromics designed for active sports. They darken to black, red or brown, depending...
Mixed Plate from Maui Jim (here in chocolate stripe fade) is a smart look for the beach or the streets. MSRP: $229 This article originally appeared...
ALL PRICES MSRP, EXCEPT WHERE NOTED. READY FOR HER CLOSE-UP ➤ Kate Young, stylist to the stars, has introduced her first KATE YOUNG FOR TURA collection....
A revival of timeless materials means new ways to please your luxury-minded customers Wood, buffalo horn and leather continue to trend in eyewear, but the intrinsic...
DISTRACTION-FREE PHOTO SHARING It’s lunchtime. You post a photo on Facebook to get advice on a case, and before you know it, you’ve spent your break...
Model Palm from David Green Eyewear: a vintage and verdant look. MSRP: $300 This article originally appeared in the June 2015 edition of INVISION. Dragon. New...
ALL PRICES MSRP, EXCEPT WHERE NOTED. WILL POWER ➤ Musician-entrepreneur will.i.am has been defying boundaries for years now, including his ILL.I OPTICS venture with Ksubi founder...
Thrill your customers with color, from cool classics to bold statement hues Color has power, and you have the power to help customers understand what a...
Children deserve stylish sunglasses and serious vision protection Children’s sunwear is hotter than ever, and kids’ shades are no longer merely downsized versions of adult models:...
When you think of safety eyewear, heavy goggles probably come to mind. But fashion is catching up with function, and your business can help workers —...
SURPRISES INSIDE Who doesn’t like free stuff? Every month, Optibox recipients get a gift box of ophthalmic-oriented promotional material that could include frames, lenses, lab supplies...
Even as contact lens price wrangling continues, sales are on the rise. While the number of users wearing daily lenses is only about 7 percent, research...
ALL PRICES MSRP, EXCEPT WHERE NOTED. STAR TURN ➤ Who’s that behind these new FLEXON sunglasses? Eddie Redmayne sports model FS-5000, a decidedly different eyewear look...
Indoors or out, here are options to satisfy sports-minded buyers As the weather warms, we naturally think of sunglasses for outdoor fun. But whether your customers...
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