Fun (and functionality) are hallmarks of the latest in technical sports sunwear Spring is here, your customers are ready to get outside and play right now,...
SXSW STYLE Transitions Optical used the South by Southwest festival in Austin, TX, as a backdrop to kick off its new marketing campaign aimed at young,...
Model V363 from John Varvatos is sophisticated with a bit of rock ’n’ roll edge. MSRP: $337 This article originally appeared in the April 2015 edition...
Model Derek Lam 259 in matte black from Modo is both retro and current. MSRP: $300 This article originally appeared in the May 2015 edition of...
Many of your customers want the best — but if an eyewear shopper hasn’t yet heard of free-form or high-definition lenses, they won’t know to ask...
It’s almost time to pack your bags for the year’s big shopping event It’s show time in New York, and eyewear brands are ready to wow...
ALL PRICES MSRP, EXCEPT WHERE NOTED. ELEGANT EYES ➤ British designers Kirk & Kirk have unveiled Solarium, their first sunwear collection. Model Eleanor (seen here in...
Polaroid’s model 2000s features a classic shape and sight-saving lenses. MSRP: $98 This article originally appeared in the March 2015 edition of INVISION. A B O...
Get ready for glamour and tech galore in season’s latest sunwear selections Want to set your sun-seeking customers’ hearts racing? Whether for last-minute spring break buys...
LINDBERG LANDS DESIGN AWARD International design magazine Wallpaper recently bestowed its annual Best Technique award on Danish eyewear maker Lindberg for “bending, or rather, unbending genuine...
Want to win patients for life? Make their lives easier. Photochromic lenses are one great way to do this, since they make a frame super versatile...
ALL PRICES MSRP, EXCEPT WHERE NOTED. IN THE PINK ➤ Aways someone who pays attention to the details, whether it’s pink toenails for her pooch or...
Optical and sunwear designs go super-bold with patterns, color, embellishments galore In the dead of winter, it’s sometimes hard to know what’ll be hot next season...
THINK ‘EYEGONOMICS’ The Consumer Electronics Show in Las Vegas was the right place for the Vision Council to release its 2015 report on digital eyestrain and...
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
Multifocal contact lenses hold promise as a big growth category for ECPs, especially among members of Generation X. Those at the leading edge of this group...
Super-chic mirror lenses are still on the rise.
Designers dig deep for retro and vintage details to pair with modern materials With rich history to inform the present, eyewear designers continually glance backward for...
This article originally appeared in the January 2015 edition of INVISION. ALL PRICES MSRP, EXCEPT WHERE NOTED. SHINE ON, WINTER! British celebrity Alexa Chung knows that...
This article originally appeared in the January 2015 edition of INVISION. INFANTSEE GETS A BIG BOOST CareCredit’s Caring Communities Program has made a $25,000 grant to...
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