Lunor frames. Lots of zyl and combos. The quality is impeccable and our clients love that they’re a small, family-run business and that it’s a fairly...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Streamlined looks, clever combos set a stylish course for the seasons ahead Eye-catching materials, a...
CHANGE RX FAMILY GROWS by Vision-Ease DESCRIPTION:The ChangeRx plastic photochromic lens family expands with the D28 bifocal, the Novel general purpose progressive and Novella short-corridor progressive...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. ALL PRICES MSRP, EXCEPT WHERE NOTED. STARR TREATMENT Rock around the clock in John Varvatos...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. SEE AN EYE DOC FOR YOUR LENSES Iristocracy sells frames online. But it sells them...
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
DENIM ON DEMAND DIESEL’s denim look is gaining steam. Musical artist Wyclef Jean sports model DL0071 while performing during the World Cup closing ceremony. Available in...
Step boldly into the future with eyewear featuring high-tech materials and design Eyewear’s horizons are expanding. Materials continue their march into the future,...
Definitely something for everyone in 2015 sunglass collections for men Your male customers have nothing to worry about. Spring/summer 2015’s vast selection ensures that somewhere out...
Published in the September-October 2014 issue GAZE INTO THE CRYSTAL BALL The Vision Council will give a State of the Industry address to look at recent...
TIMELESS ACCESSORY IS BACK … AND LOOKS BETTER THAN EVER The sun-clip is back, but not as the plastic-slip-pocketed accessory you might remember. The modern clip-on...
The latest releases – frames By CLODAGH NORTON CRAFTED TO BE COOL Singer-guitarist Lukas Nelson wears model V792 from JOHN VARVATOS. Structured with etched cable wiring...
Make your 40-and-over clients happy with stylish new-generation reading glasses some customers will always be satisfied with reading glasses from the corner drugstore. But many others...
PRODUCTS AND SERVICES TO BOOST YOUR BUSINESS Published in the July/August 2014 issue SHINE A LIGHT ON UV IMPACT Many Americans still aren’t seeing the light...
Hot List of Business-Boosting Products SILLY SIGHTS 1 “Our eyes see flies. Our eyes see ants. Sometimes they see pink underpants.” So wrote Theo LeSieg (aka...
EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
WHAT IS AN OPTICIAN? Ask the average American what an optician does, and many are at a loss for words. That’s why Transitions and the Opticians...
MUSICAL ROYALTY Lorde took home “Song of the Year” honors and new sunwear by CARERRA from the Sàfilo USA/Solstice gift lounge at the 56th Annual Grammy...
The forecast is for dramatic shape and color in all sunwear segments (INCLUDING RX-ABLE FRAMES) Published in the March/April 2014 issue ’TIS THE SEASON to increase...
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