WEB WIZARDS Savvy web designers who build slick sites can help ECPs differentiate from their competitors. This article originally appeared...
LIGHT IT UP THE RIGHT OPTICAL LIGHTING SOLUTIONS CAN MAKE YOUR BUSINESS SHINE BRIGHTER This article originally appeared in the April 2016 edition of INVISION. My...
Carry On As optical display trends evolve, think ‘breathing’ and ‘branding’ This article originally appeared in the March 2016 edition of INVISION. A marketing campaign from...
Carry On From customer service to advertising, little bags are big multitaskers. This article originally appeared in the February 2016 edition of INVISION. In a lifetime...
SMUDGE SOLUTIONS Quality cleaning cloths can add value to the customer experience This article originally appeared in the November-December 2015 edition of INVISION. Picture this: A...
HAVE A SEAT Exam chairs should boost comfort for your patients (and for you) This article originally appeared in the October 2015 edition of INVISION. Sitting...
PLUS POWER Many ECPs find advantages in aligning, buying with others This article originally appeared in the September 2015 edition of INVISION. Strength — and savings...
NEW LOOKS Automation and digital technology give refraction equipment an update This article originally appeared in the July-August 2015 edition of INVISION. In 1917, President Woodrow...
LENSES FOR LIFE Help patients stay healthy and comfortable with customized care regimens for contacts This article originally appeared in the June 2015 edition of INVISION....
INVEST IN YOURSELF Ready to open (or expand) your business? Lenders can help make your dream a reality This article originally appeared in the May 2015...
VITAMIN ‘N’ Help support patients’ health (and your profits) with nutraceuticals This article originally appeared in the April 2015 edition of INVISION. Are you looking for...
Consultants can give you a hand as you navigate business challenges. This article originally appeared in the March 2015 edition of INVISION. You don’t know what...
CENTER LANE Exam lane technology can revolutionize practice productivity. This article originally appeared in the February 2015 edition of INVISION. An examination lane system is a...
EHR/practice management software can help you build a better business This article originally appeared in the January 2015 edition of INVISION. Software is no longer just...
SHOW-OFFS Variety rules as frame displays move beyond traditional boards When it comes to choosing display units, some eyecare providers have an opinion on every rack,...
MORE CHOICES IMPROVED CONTACT LENS TECHNOLOGIES MEAN GREATER SALES AND PATIENT SATISFACTION The contact lens market is a tricky business, but it’s a potentially lucrative one....
IT’S TIME TO ENGAGE. INFORMATION TECHNOLOGY HELPS YOUR PRACTICE AND YOUR PATIENTS BY JAMES RITCHIE If you’re going to be an eyecare provider today, it...
A NEW EYECARE OFFICE DESIGN CREATES THE RIGHT IMPRESSION Well before patients — and eyewear buyers — meet you, they have a sense of who you...
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