INVISION Talks To Innovators: 5 Questions About Reform Flexible Eyewear

ReForm Eyewear frames are built with a bio-based polyamide and backed by more than 100 patents. The brand aims to redefine flexible eyewear with designs that bend, twist, and rebound—while looking good and minimizing environmental impact. Here is our interview with Wilfried Stephan, ReForm Eyewear Brand & Key Account Manager.

INVISION: What gap in the eyewear market did you see that led to the creation of ReForm, and how is your technology different from previous flexible or memory metal frames?

WILFRIED STEPHAN: At ReForm Eyewear, we identified a significant opportunity in the eyewear market. While memory metal technology has made an impact, it primarily appeals to men over 40, leaving out women and younger demographics. ReForm Eyewear is flexible by design, refined in every detail, and built to last… ReForm Eyewear collection features innovative technology that incorporates memory materials and now boasts over 100 patents worldwide. Rooted in innovation, our glasses are engineered with cutting-edge flexible materials that effortlessly ReForm to their original shape, no matter the twists and turns of your day.

INVISION: You emphasize that ReForm Eyewear merges durability, comfort, and sustainability. How do those attributes translate into day-to-day benefits for consumers and retailers alike?

STEPHAN: In a world that never stops moving, ReForm was born from a simple yet radical idea: eyewear should adapt to life, not the other way around. At the core of ReForm is about movement, the elegant flow of a life well-lived. Our frames are engineered to flex, twist, and shift with you, whether you’re commuting, exploring, or finding a moment of peace.

Our lives are in constant movement physically, emotionally, professionally. We pivot, we stretch, we adapt. ReForm was born from a desire for flexibility and alignment with contemporary values. It symbolizes a thoughtful response to the evolving rhythms of modern life.

Our high-performance polyamide is composed of 45% bio-based materials sourced from castor oil and is fully recyclable. With ReForm Eyewear, you are selecting a product that values both performance and environmental responsibility.

INVISION:INVISION: ReForm uses materials with over 100 patents, including a bio-based polyamide. How central is sustainability to your product development — and how important do you think it is to today’s eyewear buyer?

STEPHAN: Sustainability is central to our product development, influencing material selection and the manufacturing processes. This commitment extends beyond the product itself to encompass the entire production lifecycle, where we actively minimize our environmental footprint. Today’s eyewear buyers increasingly prioritize sustainability, seeking brands that align with their values. We recognize this as a fundamental shift and are investing in sustainable materials, waste reduction, and circular economy models to meet and exceed consumer expectations.

INVISION:INVISION: What kinds of support or retail programs are you offering to help independent optical shops succeed with reform frames?

STEPHAN: Our goal is to create a unique customer experience centered on our patented technology while following 360 marketing approach. This ensures we provide the necessary support to our customers and reach consumers through multiple touchpoints. Central to our communication campaign is about “Bend. Twist. ReForm.” This perfectly encapsulates our innovation— eyewear that adapts to real life without losing its shape or function. “Bend” and “Twist” highlight the unmatched flexibility of our frames, while “ReForm” signifies the ability to return to the original shape, showcasing our commitment to quality and durability.

For trade marketing efforts, we offer comprehensive training that equips shop owners and staff with the knowledge to communicate the benefits of our patented technology. We also provide marketing tools to enhance in-store visibility, including displays, promotional materials and customized design for window campaign and more. We participate in international trade shows to showcase this innovation, allowing attendees to experience the flexibility and durability firsthand. We will also leverage social media to engage customers and encourage shops to share their experiences with ReForm Eyewear.

Note: Check out our profile of ReForm and other innovative people, places and products in the lead article of INVISION’s June issue.