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INVISION Wins FOLIO Award for Best B2B Health/Fitness Website

Company’s redesigned web presence honored in top competition.




INVISION Wins FOLIO Award for Best B2B Health/Fitness Website

(PRESS RELEASE) MONTCLAIR, NJ – INVISION, the magazine for independent eyecare professionals from SmartWork Media, saw its dramatically redesigned website honored with a gold award in the prestigious FOLIO Eddie & Ozzie Awards, announced in New York on Wednesday, October 30.

The magazine’s website, INVISIONMAG.COM, was honored with gold in the category of Best B2B Website (Health/Fitness). INVISION’s website was redesigned in late 2018 and has received rave reviews from readers.

“This award is an important signal that INVISION is providing its marketing partners with one of the best website experiences not only in the vision field, but in all of B2B publishing,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media.

Under the leadership of editor-in-chief, Deirdre Carroll, INVISION also won two additional honorable mention awards — one for Best Full Issue (B2B Healthcare category) for its Nov-Dec 2018 edition, and another for Best Instructional/How-To Article for “Epic Fail” by Chris Burslem from the April 2019 issue.

“It is always gratifying to be recognized for the work you do and to have it reconfirmed by industry experts that the content you produce provides value,” adds Carroll. “INVISION has an incredibly talented team and having the magazine and website acknowledged by FOLIO is wonderful validation for all the hard work they do.”

Other gold winners for SmartWork Media included two awards for Best Full Issue — one for SmartWork Media’s magazine for jewelry professionals, INSTORE, in the B2B Retail category and the other for PETS+, the company’s publication for independent pet professionals, in the B2B Animals/Pets category.


The competition, which attracted more than 2,500 entries in 33 categories, recognized publications for print and digital design, as well as breaking coverage, feature writing and how-to articles.

The six total FOLIO Eddie and Ozzie honors earned in this year’s awards bring SmartWork Media’s total since 2004 to 148, making the company one of the most highly decorated publishers, per title, in the world.

INVISION has won 26 awards of its own since launching in 2014.

See the company’s full list of awards here.


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