FOR A BUNCH of people who’ve made a life out of readin’ people’s faces, the secret to surviving is staying on top of each season’s latest frame, lens and equipment offerings. So, before you start counting your money, make sure you’ve got time enough to read through this guide. Then take a seat at the table, because with these products every hand’s a winner.
HOYA
VEW (Refer to map)
Hoya Polarized Lenses with Lumacore Mirrors feature a patented embedded mirror and polarized filter for unmatched durability, scratch resistance, and easy cleaning. This inner-mirror innovation delivers lasting clarity, vibrant style, and superior glare reduction in silver/gray or gold/brown.
hoya.com
Price upon request
DB4K
VEW P18045
DB4K’s latest offers personality-packed frames with style kids crave. Collage and Scrapbook are teacup shapes in fun tortoise and triple-tone acetates for girls. Double Up brings bold color to a sporty boys rectangle, while Sketch features crystal fronts and doodle temples. Live Wire channels adult vibes with a square eye and vibrant core wire. Avery, the Design Duel winner, debuts with a striking crystal fade.
europa.com
Price upon request
ARTICLE ONE
VEW P18019
Article One’s Summer 2025 collection features nine refined optical and sun styles built for movement, clarity, and lasting style. Sleek sun silhouettes like the Wheeler and Fife, and polished opticals like Munro and Gulliver, spotlight function and fit. With precision craftsmanship and purposeful materials, these frames embody timeless design free from trends and logos.
ogieyewear.com
$270
HARLEY- DAVIDSON
VEW P12087
Harley-Davidson Eyewear’s latest sun collection of six styles channels the brand’s iconic motorcycle heritage through rugged materials and purposeful design. Featuring classic shapes, each frame combines durability with lightweight comfort. Subtle logo integration, beveled temples, and moto-inspired detailing reflect a lifestyle built for the open road.
my.marcolin.com
Price upon request
MEI
VEW F3043
MEI’s EasyFit Trend edger debuts the Smart Facets function, an advanced lens styling feature that adds depth and dimension through angled beveling and contouring on both sides of rimless lenses to enhance aesthetics while delivering precise, waterless edging with integrated quality control and no-block technology.
meisystem.com
Price upon request
KENDRA SCOTT
VEW SUITE-35-209
Kendra Scott debuts its first eyewear collection. Inspired by iconic jewelry silhouettes, the 15 sun and 16 optical styles blend vibrant color, dynamic shapes, and signature brand elements. Crafted in premium acetate, embellished with chain links and metal decor, each frame reflects Kendra Scott’s attention to detail, joyful expression, and commitment to style with purpose. With inclusive sizing, this collection is a natural extension of the brand’s lifestyle legacy.
marchon.com
$100-$190
METROPOLITAN
VEW U22045
Metropolitan Eyewear’s latest collection channels understated confidence through refined craftsmanship and premium materials. Acetate fronts are paired with sleek titanium temples or balanced with geometric tapered temples, while design details, like faceted shaping and varied rim depths, add subtle dimension. The prevalence of larger oval silhouettes hint at a shape resurgence.
owp.de
$360-$420
ARU
ARU’s Grop pays homage to Bauhaus icon Walter Gropius, the German architect who championed the idea that form should follow function. Handmade in Italy and crafted from low-solvent acetate for sustainability, the genderless frame offers bold style and a comfortable fit. Available in four shades, GROP unites precision, harmony, and style for a global audience.
arueyewear.it
$275
KAPPA
Silmo (Refer to map)
Kappa launches its debut eyewear collection, fusing the brand’s sporty, casual, and lifestyle identity into bold optical and sun styles. Designed in Torino, the line includes men’s, women’s, junior, and unisex frames, with a focus on masculine appeal. Backed by Visibilia’s selective distribution and retail support, Kappa Eyewear brings fresh energy to the optical market.
visibilia.com
Price upon request
ULTRA LIMITED
Ultra Limited unveils a striking new collection defined by lightweight structures and layered acetate artistry. Each handcrafted frame blends bold silhouettes with expressive chromatic lamination. With sculptural forms, vibrant colorways, no two pieces are alike.
ultralimited.it
Price upon request
GATORZ
Gatorz Eyewear introduces the Wraith; a sleek orbital unisex frame with a low-profile crafted from aircraft-grade aluminum with a rugged Cerakote finish. Featuring Flex Ghost Temples, a PrecisionGrip bridge, and premium TruRay lenses, it delivers featherlight comfort, durability, and RX compatibility.
gatorz.com
Price upon request
EYES OF FAITH
Eyes of Faith debuts the Simon Peter Collection, eight bold, lightweight styles made using sustainable 3D printing. Designed by opticians for opticians, this on-demand collection offers 64 customizable combinations, eliminating inventory strain. With a faith-driven ethos, modern silhouettes, and precision fit, it delivers eyewear with purpose, comfort, and flexibility.
eofoptical.com
$339
X-EYES LITE
The latest X-eyes Lite collection introduces three new styles that expand on its signature lightweight comfort and contemporary appeal. Slim acetate fronts pair seamlessly with streamlined titanium temples in versatile, easy-to-wear shapes. Whether wearers are seeking a playful pop of color or a traditional tortoiseshell, these frames are designed to flatter a range of faces.
brilleneyes.com
$199
LINE ART
VEW P1319
Line Art Charmant’s newest collection transforms eyewear into a lyrical expression of style, where music’s elegance is translated into motion. The sculptural temples flow like staves brought to life, creating a sense of rhythm and grace. Crafted from Excellence Titan, these ultra-light frames combine advanced engineering with hand-finished details.
charmant-usa.com
$425
HELIUM
VEW P17039
Helium by Match Eyewear latest women’s releases feature Swarovski crystal-embellished temples and signature Match-branded décor, paired with elegant Mazzucchelli acetates. These refined frames entice a sophisticated, mature clientele, looking for everyday glamour.
matcheyewear.com
$248
VERA WANG
VEW P15039
The Vera Wang Baseline from her new Fall collection is a statement in modern edge and architectural precision. This split-lens shield design commands attention with its dramatically oversized silhouette and sharply defined lines. The minimalist metal frame adds a sleek sophistication, while the virtually uninterrupted lens expanse delivers bold, futuristic energy.
kenmarkeyewear.com
$375
X-IDE
X-Ide’s latest collection dares to reimagine optical design with its signature double-overlay silhouettes — bold, sculptural frames that layer contrasting colors, textures, and shapes for striking dimension. These eye-catching styles fuse avant-garde creativity with everyday wearability, showcasing unexpected material pairings, geometric play, and rich patterning.
immagine98.it
Price upon request
RANDOLPH ENGINEERING
Randolph’s new DriveWorks collection fuses elite performance with iconic style, inspired by automotive legends. Built on the brand’s military-spec platform, these handcrafted Aviator and Concorde frames feature Zeiss LightPro lenses for road-ready clarity, bayonet temple accents, and sleek finishes.
randolphusa.com
$309-$319
SAINT LAURENT
VEW (Refer to map)
Saint Laurent’s latest eyewear collection channels Anthony Vaccarello’s vision for the house. Known for its unapologetically sleek aesthetic, the collection features ultra-thin, ultra-light frames defined by sharp contrasts and intricate details. Signature cat-eye silhouettes are reimagined with architectural precision, punctuated by the iconic YSL monogram and the distinctive corner angle detail—subtle yet powerful markers of the brand’s enduring identity.
kering.com
Price upon request
