The scenery may have changed… the timing is a little different … but the intent is the same: To highlight the newest eyeglasses, sunglasses, lenses and equipment that should be saved to your Contacts. Whether you have flip flops on the ground enjoying Vision Expo East’s warmer locale or you’re phoning it in cozy at home, we’ve got the styles, brands and companies looking for a little Face Time.

GATORZ

The Gatorz Warhawk offers MILSPEC ballistic protection with nine lens options including photochromic, tinted, or polarized lenses. Designed for high-intensity use, its durable wrap with extended lenses enhances visibility, while lightweight Ghost temples ensure stability. Inspired by Magnum and Specter models, Warhawk delivers durable, USA-made performance for mission-focused wearers.

gatorz.com

$160-$310

CAROLINA HERRERA

The Resort 2025 eyewear collection draws inspiration from the vibrant heritage and artistry of Mexico. The glamorous collection boasts oversized silhouettes, bold polka-dot-inspired studs, and refined CH Monogram details. El gran protagonista of the collection is a chic black and white style with coordinating bold link frame chain.

safilo.com

$210-$350

LINDA FARROW

BOOTH: P1529 Linda Farrow’s ‘Sweet Indulgence’ Capsule Collection 2 draws inspiration from Renaissance portraits, blending timeless elegance with a moody, high-fashion aesthetic. Featuring five styles — Celia, Paloma, Nieve, Cara, and Calthorpe — the collection showcases oversized glamour, angular shapes, and refined tones of pink, tangerine, white, red, and green.

marchon.com

$750-$495

SEA2SEE

BOOTH: A313 The Breeze Ultralight blends lightness, sustainability, and contemporary design. Made from 100% recovered marine plastic and 90% recycled stainless steel, these ultra-light frames (weighing as little as 9g) offer durability, comfort, and an aesthetic that is minimal and modern for all-day wearability.

sea2see.org

Price upon request

CHLOÉ

Creative Director Chemena Kamali’s first sunglass designs embody the Chloé woman’s natural self-expression. Featuring radiant triple-gradient lenses and a prominent Chloé logo on thin temples, the collection includes oversized square silhouettes crafted from ReAce, a 100% recycled acetate promoting sustainable resource use.

kering.com

$455

TIMBERLAND

Timberland introduces TimberBEND, blending design, style, and technology for wider face proportions. Featuring flexible HD acetate, beta-titanium temples, and sustainable Earthkeepers materials, these frames offer comfort, durability, and bold style. With polarized lenses and refined boot print detailing, TimberBEND delivers versatile eyewear for both sun and optical wearers.

marcolin.com

$150- $220

MEI

BOOTH: F2429 Easy Buddy, the innovative robotic arm that feeds the EasyFit Trend lens edger, increases independence from manual interventions to enhance productivity. Its new Smart Facets feature ensures no risk of incorrect or asymmetrical results between the left and right lenses. Thanks to the user-friendly EyeGOAL interface and new tool setup, it is possible to fully customize lenses on the front, back, and with variable size and inclination, including polishing.

meisystem.com

Price upon request

MAXIMUS OPTIC

Winner of the Silmo d’Or 2024, the world’s first Prescription Integrated Shield seamlessly integrates Single Vision or Progressive prescriptions into a one-piece wraparound lens, eliminating clip-in systems. Featuring PANORx technology, it delivers exceptional optical clarity, panoramic vision, superior light management, and lightweight comfort, meeting ANSI and EN safety standards for sports and tactical use.

maximusoptic.com

Price upon request

AYA

BOOTH: P1020 AYA Optical introduces a first-of-its-kind eyewear capsule featuring ledger art by renowned Lakota multimedia artist Jim Yellowhawk. This collection blends Yellowhawk’s vivid artwork with handmade acetates inspired by buffalo horn honoring Lakota cultural symbols. Partial proceeds support communities in need, celebrating heritage, resilience, and storytelling through wearable art that bridges tradition and innovation.

claudiaalan.com

$185

FLAIR

BOOTH: A307 Flair’s new collection showcases premium Made in Germany craftsmanship with titanium designs, refined finishes, and exceptional attention to detail. Highlights include the Art Couture 9132, featuring a floating zirconia stone, and six Pure Color models under the ‘Tinted Love’ theme offering electroplated temples in ruthenium, palladium, and gold with gradient lenses.

flair.de

$520 -$810

SHAMIR

Shamir Driver Intelligence utilizes advanced technologies to deliver optimal vision in all driving conditions. Specialized materials and coating help keep ambient light out of the wearer’s pupils while driving, reducing glare and halos and improving their ability to concentrate on the road. This new lens design also enables sharp and clear vision with less glare in all lighting conditions and increases road awareness with exceptionally wide and clear visual fields.

shamir.com

Price upon request

CHARMANT

BOOTH: P1319 Charmant Titanium Perfection combines precision, strength, and elegance in trend-forward eyewear. Crafted from superior titanium, these lightweight, durable frames offer uncompromising sophistication. Eight new optical styles feature modern shapes blending design with modern color palettes for timeless, everyday elegance.

charmant-usa.com

Price upon request

FACE À FACE

BOOTH: P419 Inspired by the shape of a plum, the new Boccas are simply fruity and irresistible! Soft, feminine lines are enhanced by a cheeky point full of character. The signature shoe temple tips get a new style with two-toned shoes that pair elegantly with the colorful frame — the playful and mischievous style signature of Face à Face.

designeyeweargroup.com

Price upon request

LOOK

Look’s new Sun collection celebrates Italian craftsmanship with eight exclusive styles — four women’s and four men’s — crafted from Mazzucchelli cellulose acetate for quality and sustainability. Featuring bold volumes, sinuous lines, and vibrant colors, the collection blends tradition and innovation with thermoforming technology, creating elegant, three-dimensional designs made entirely in Italy.

lookocchiali.it

Price upon request

GEEK

BOOTH: P817 Geek Eyewear celebrates the bold legacy of oversize frames, icons of strength, confidence, and individuality. A new addition to the line of powerful frames, Modish is a unisex acetate frame with a bold square shape, vintage-inspired hinges, and colors like black, blue/ demi, and jade.

ltdeyewear.com

$69.95

MOREL

BOOTH: P511 Morel’s Lisa collection blends fashion and comfort with bold acetate designs and vibrant colors. Featuring exotic patterns, aquatic gradients, and dazzling linework, these frames shine with patented screwless, springless flex hinges and etched end tips symbolizing Morel’s legacy. Available in three feminine shapes and stunning hues.

morel-france.com

Price upon request

DILLI DALLI

BOOTH: P1450 Dilli Dalli’s variable fit offers highly customizable features in pediatric and child sizes, ensuring a precise, comfortable fit even for hard-to-fit patients and those with unique facial features. With IntelliFlex 3 Hinges, four interchangeable bridges, adjustable sliding cable temple tips, and colorful, interchangeable temples, these frames combine comfort, durability, and playful style.

cvoptical.com

$150

MEXX

BOOTH: A307 Mexx Eyewear blends modern style with everyday functionality, crafted for real people who value authenticity over perfection. The latest collection features laminated colors that shift like a kaleidoscope, adding a fresh, contemporary edge. With fashionable petite sizes and balanced proportions, these frames complement trends while maintaining timeless appeal. Glasses for every day, for those who live life fully.

owpusa.com

Prices upon request

DANNY GOKEY

BOOTH: P1039 Match Eyewear offers four new Danny Gokey men’s styles — two semi-rim and two full-rim designs. Crafted from stainless steel with acetate temples and spring hinges, these conservative shapes, appealing to a diverse patient demographic, are sellable styles that are ready to rock any look.

matcheyewear.com

$195

MODO

BOOTH: P729 A new addition to the MODO Legacy Collection, these vintage-inspired frames honor heritage and artisanal design. The 901 sunglass features a classic round titanium shape with a bold side profile enhanced by mounted side shields. Sleek temples highlight the intricate embossed lattice pattern, creating a timeless statement piece.

modo.com

$275

BLACKFIN

Blackfin’s Limited Edition Prometheus sunglasses blend futuristic design with Italian craftsmanship, redefining contemporary luxury. Sculpted from solid titanium with precision milling and Nano-Plating technology, they feature obsidian black gold finishes, transparent acetate temple tips, and exclusive laser-etched numbering. Available in Emerald Haze and Sapphire Haze lens combinations.

blackfin.eu

Price upon request

COLORS IN OPTICS

BOOTH: P1239 The newly launched Colors in Optics Tweens & Teens capsule brings on-trend shapes and fresh hues, perfectly sized for smaller faces and features. Each pair is handcrafted from polished acetate or premium stainless steel to help bridge the transition into more mature styles while keeping a carefree vibe.

colorsinoptics.com

$150

ELLA&MAXX

Ella & Maxx introduces fresh, expressive styles designed in-house from quality materials such as hypoallergenic German surgical stainless steel and handmade Italian Mazzucchelli acetate. Audacious shapes and combination styles with nosepads offer diversity in frame fits for those seeking acetate appeal without compromising fit.

brilleneyes.com

$289