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Invoke the Power of the Parent

Everybody loves mom and dad, don’t they?

Published

1 year ago

August 24, 2018

INVISION Staff Invision September 2018 Issue

If you were my mother/father, I would…”

Why say it? To reassure patients that their visual health is your top priority and that this is what you’d recommend.— Blake Hutto, OD, Family Vision Care, Alma, GA

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Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

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INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.

Published

5 days ago

October 16, 2019

INVISION Staff

WHAT TO SAY: “So, tell me, are any of these frames speaking to you?”

WHY ASK IT? Useful when you’ve presented a lot of items, such as a large selection of branded sunwear, to a customer. The line prompts the client to make an emotional selection.

Source: INVISION

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Grab that Cold Call Listener in 30 Seconds

We’ve got the perfect humorous opener to take the annoyance out of your telemarketing calls.

Published

2 months ago

August 26, 2019

INVISION Staff

WHAT TO SAY? “Hi, this is Julie Jensen from the Jensen Opticals, and this is a cold call. I bet you get millions of these. Bite your tongue — here’s another one. I wanted to follow up on that cute little card we sent you inviting you to our store event.”

WHY SAY IT? When you telemarket, as you sometimes have to do, you’ve got 30 seconds to establish rapport. Humor is the fastest way to do that.

Source: INVISION