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Invoke the Power of the Parent

Everybody loves mom and dad, don’t they?

Published

3 years ago

August 24, 2018

INVISION Staff Invision September 2018 Issue

If you were my mother/father, I would…”

Why say it? To reassure patients that their visual health is your top priority and that this is what you’d recommend.— Blake Hutto, OD, Family Vision Care, Alma, GA

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INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers