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Invoke the Power of the Parent

Everybody loves mom and dad, don’t they?

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If you were my mother/father, I would…

Why say it?  To reassure patients that their visual health is your top priority and that this is what you’d recommend.— Blake Hutto, OD, Family Vision Care, Alma, GA

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The Four Simple Words to Say to Help Out a Floundering Sales Associate

They just might hep you save the sale.

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‘Can I see that?’

WHEN TO USE IT? To help out a floundering sales associate.

WHY USE IT? It shows the customer that the store owner is interested in them, and your experience may be able to save the sale. Source: Invision

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‘Do You See the Naked Lady?’

It’s a great way to get accurate patient measurements.

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WHY SAY IT? After asking the patient to look through the pupilometer and focus on the green light. It will get a laugh and, more importantly, inform you that the patient is looking at the right spot. (You may have to do the measurements again if they crack up.)

SOURCE: Gina Kay, Daily Optician

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What to Say to That Crooked-Browed Customer

Especially when they insist on having their frames adjusted to line up with their eyebrows.

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what to say? “Our eyebrows are sisters, not twins!”

when to use it? When dealing with those patients who want their glasses adjusted to line up with their crooked eyebrows and aren’t taking on board the fact that glasses work best when you look through the optical centers. It adds a little humor and helps open up the conversation about how the glasses need to be adjusted. — Alison Rolli, Daily Optician

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