Connect with us

Is It Truly Better To Give Than To Receive? 55% Of You Give Goodies With Purchase

do you or don't you: We’ve got the whos and the whats … and now we’re craving chocolate.

mm

Published

on

question:

Do you give gifts or goodie bags to customers upon purchase?

Yes: 55%

  • Any complete pair purchase gets 1 oz imprinted cleaner with cleaning cloth, $5 gift card to local coffee shop if there is no insurance involved and a case of their choice. — Joey Burnett, Joey’s Optical, Marshfield, WI
  • A 2 oz cleaner and a few lens cloths, including a Crizal cloth. — Katie Kelly, Ochsner Vision Center, New Orleans, LA
  • A bag of customized M&M’s. Any purchase. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Cleaning kit: 1oz spray bottle, cleaning cloth and case if not supplied by frame manufacturer. — Miguel Rodriguez, Fava & Maria Eye Associates, Lebanon, PA
  • Cleaner, case, and cleaning cloth at certain times we put in candy. When we have a show for specific brand, we give specialized gift to go with the eyewear. — K Elizabeth Bouravnev, Bergh White Opticians, Springfield, IL
  • Chocolate kiss candy, cloth, spray bottle, discount card for second pair and thank you card. — Scott Keating, OD, Vision Trends, Dover, OH
  • Upon dispense we give patients a 1 oz imprinted lens cleaner and imprinted micro-fiber cloth. We also encourage patients to bring back their lens bottle when they are empty and we will refill it. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Eyeglass cleaner and imprinted cleaning cloths with every purchase. — Pablo E. Mercado, Highland Eye Boutique, Alpharetta, GA
  • No qualifying amount is needed, with eyewear dispensing they receive a goody bag branded with our colors, an eyeglass warranty card that explains our guarantee, a nice case with a cleaning cloth. They also receive separate cleaning and care instructions and an incentive to purchase a second pair within 30 days. Everything branded and printed on heavy card stock with full color aimed at the fashion-conscious women. They also ideally receive undivided attention of our staff member as they explain what is in the bag, reinforcing the purchase and letting them know we stand behind the product and are here to help them. That is just as important as the physical “Goody bag” in our opinion. — Scott Mann, OD, INVISION, Christiansburg VA
  • We had bags made and put in a bottle of lens cleaner and a custom Burt’s Bees chapstick. We also have pens and other goodies we throw in. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Customers always receive a spray cleaner and a cleaning cloth when they purchase glasses. — Cassandra Nash, HD Optical Express, Lansing, MI
  • Every purchase receives a branded 1 oz spray cleaner, a branded 6×7 cleaning cloth, a Ghiradelli chocolate, and a personalized thank you note with a coupon for a discount off their next pair if purchased within 30 days. All are mentioned to the patient and placed in a branded shopping bag. All of this on top of the outstanding dispensing and adjusting experience. — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • If full order, lens and frame cleaning cloth and cleaner. If just lenses just a cloth. A returning customer automatically get cloth and cleaner. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • I have special pens that have a light on top or my MacGyver pen that is my signature gift. People love them, feel special and return to buy glasses and request pens for family and friends. — Alexander Saper, Great Glasses, Houston, TX
  • We give lens cleaner, a cleaning cloth and a chocolate in a nice, imprinted bag with our logo. Purchases are usually full pairs of glasses or people who have spent more than $100. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • We give out microfiber cloths, refillable glasses cleaning spray and a case, along with a warranty card. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • When customers get anti-reflective lenses I give them an Optical Oasis cleaning cloth and gel spray. And I tell them that anytime they need more cleaning supplies to stop by. I’m their girl now, we are in a relationship and I will always take good care of them and their eyewear needs. — Julie Uram, Optical Oasis, Jupiter, FL
  • Each patient receives a small with our branded lenses cleaner and cloth along with any lab cloths or frame branded cloths as well. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • Goodie Bag – cleaner, cloth and candy. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • Every pair of glasses gets cleaner, cloth, case, chocolate. Depending on the brand we will include giveaway items provided from the brand. — Travis LeFevre, Krystal Vision, Logan, UT
  • Logo Gift Bag: Colorful tissue, Lens cleaner, cloth, case, candy and a thank-you note. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Not a “goodie” bag per se but a bag with a refillable cleaning solution bottle and microfiber cloth. Some suns and larger purchases get larger cloths or other promotional goods. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Not really gift bags, but we offer everyone that walks through our doors a cold bottle of water. All purchases get a bottle of eyeglass cleaner that includes free lifetime refills. — John Bruening, Geauga Vision Group, Middlefield, OH

No: 45%

  • Gifts? Goodie bags? What is this a child’s birthday party? No, they get: 1. A case 2. Small spray cleaner 3. A cloth. All placed gently in a paper bag that says ‘Thank you.’ But no freakin’ gift bags… jeesh. — Kevin Count, Prentice Lab, Glenview, IL
  • Purchase is completed by getting the patients check or credit card to pay their balance. My office is cash, no accounts receivables, no billing. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • We make sure the patient can see out of the glasses, make sure the glasses are fitting, give patient eyeglass case and a receipt if there was a payment taken at pickup. — Danielle Doniver, Heritage Optical, Detroit, MI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular