WE LOVE A GORGEOUS office. This month’s INVISION showcases stunning office designs that elevate patient experiences and inspire us all. I’ll admit, I’ve got some serious office envy. But while we often invest in curb appeal and cozy interiors, there’s one type of “design” we’re not talking about enough: our technology design.
In other words, what does your tech stack look like? Because in 2025, we are not just running medical practices but a tech-enabled business that delivers eyecare. The sooner we adopt this mindset, the more successful we will be right now and in the future.
It’s time we invest just as heavily in the systems that power our business as we do in the equipment that powers our care.
Here’s a short list of tech upgrades that can future-proof your office and boost your patient experience:
- LIVE online scheduling
- Automated appointment reminders
- Digital forms
- One-click contact lens reordering (with benefits + rebates!)
- Missed call text-back to let patients self-book or reorder
- Digital eyewear try-ons or measurement tools
- Modern checkout systems and tap-to-pay
- Easy review requests and glasses-ready notifications
- A door hook in the restroom (Yes, trust me, they notice.)
Our EMR isn’t boring. It’s a little goldmine! Most of us barely scratch the surface of what they can do. When was the last time you explored new integrations or recent updates? Carve out time to do a refresher or delegate it. Implement one small thing, then repeat. And if a team member says, “But that’s the way we’ve always done it…” that’s your cue to look for a better solution. Friction often lives in tradition.
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Patients notice and remember the little things the most. One of the most complimented tools in my practice? A digital near chart! Invented by an OD. It’s simple, modern, and shows patients we’re paying attention to the details.
Want to check your visibility? Ask ChatGPT or Claude: “Find me an eye doctor near me that takes [insurance], is open Mondays and sees kids.” See where you land Yes, AI is everywhere right now and such a buzz word, it makes me want to scream, but when done right, it’s invisible. Just like electricity. It powers everything behind the scenes and makes life easier. That’s what your tech stack should do.
Slow down to speed up. Empower your team to explore new tools. Ask AI how to go from a $1-million to a $2-million practice. And start implementing, one step at a time. Now that you have that beautiful office, it’s time to create the beautiful experience to match.
