the top magazine for eyecare professionals INVISION


We like all the articles on businesses that have made themselves unique to their customers. We’re in a 150-year-old building ourselves, with exposed brick walls, original 12-foot ceilings with the original tin, homemade displays, etc. Our customers tell us they like the warm and fuzzy feeling they get from the location and from our staff. — Mark Platter, Main Street Optical, Crete, IL

Love the mag: fresh, new, inventive. It’s the only magazine I look forward to and cannot wait for the first free minute I get to review it! — Deborah Harmon, Southboro Medical Group, Southboro, MA

Great ideas and articles. I re-read several articles and plan on keeping it around longer than most of my journals. — Dr. Todd Hanson, St. Anthony Eye Clinic, St. Anthony, MN

Love the magazine! The ideas we get from the magazine to build our practice are top notch and new. — Dr. Cynthia Sayers, EyeShop Optical, Lewis Center, OH

We love every issue. INVISION is current, thought-provoking and insightful. Keep up the good work! — Melanie and John Humphrey, Sunglass Panache, Snowmass, CO

I carry all the issues with me. I re-read all of them. I make lists from them. I implement as many as I can. — Steve Whitaker, Whitaker Eye Works, Wayne, PA

I love how INVISION is the magazine for the eyecare professional from the eyecare professional. INVISION listens to the people and publishes what we say and need to hear. Thank you. — Diana Sims, Buena Vista Optical, Chicago, IL

ED: Thank you all! We power INVISION with the real-world intelligence we get from members of our Brain Squad. Not yet a member? Sign up for our monthly surveys at


I have really enjoyed this magazine. Is it in a digital version yet? — Julia Castillo, Dr. Gregory A. Stainer, Bakersfield, CA

ED: Julia, yes it is. Read the current print edition of INVISION online at We also have searchable archives of past issues at


I would love to see something that pinpoints what independent ECPs think they did right and what they did wrong. What kind of actions or decisions can sink the ship? What has been the key to “making it”? — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN

(ED: Good questions, Nikki. We have an upcoming series on this topic from practice management columnist John Marvin. Thanks for asking — and for reading.)

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