A WIZARD, A TRUE STAR➤ I have seen INVISION quote Roy Williams (“The Wizard of Ads”) in two issues. This excites me very much. I have been instructed by Roy in multiple areas of marketing, and have known him for 10-plus years. His non-traditional business school, “Wizard Academy,” is the most unique business/marketing experience one can find. If you have a chance go to his Magical Worlds of Communication workshop, it will blow you away! INVISION is doing a great service exposing the optical community to his creative way of thinking. Dr. G.R. McGuirt, 20/20 Vision Clinic, Lake Charles, LA
ED: Thanks! Yes, we featured Williams’ wisdom on the cover of two recent Intelligence sections (May, page 47; February, page 43; you can access all our past issues at invmag.us/archives). Glad to find another fan of his work!
EYE LOVE, CONTINUED➤ My daughter is thinking of going to optometry school and I showed her the article in the March INVISION on the reasons why eyecare is so awesome. She thought that was great and now is even more psyched about optometry. I loved it because it gave reasons that I had not thought about but totally agreed with. Eyecare is a great profession and even with all the changes taking place, it still is an awesome job. Dr. Kim Riggs, Ligonier, PA
A FAST READ➤ My time is limited to read these magazines. I don’t want long, cumbersome articles to wade through. I want short articles that get to the point. Other examples would be charts and graphs that allow me to absorb information quickly. Dr. David Butchert, Cerritos, CA
GOT DIVERSITY?➤ A comment to the frame industry: When are you going to “get it”? America is browning and doing so very rapidly. Yet your POP is not keeping pace with our country’s changing demographics. News flash: Like attracts like. People are drawn to photos that look like them. Dr. Robert Smith, Smith Optometry St. Louis, MO
NERDS UNITE!➤ I just discovered your magazine, and I read it voraciously online. Keep up the good work. I love meeting and reading about fellow optical nerds! Brandy Patrick, DePoe Eye Center, Macon, GA
ED: Thank you all. Brandy, if you’d like a free print subscription, too, you can sign up at invisionmag.com/subscribe.
This article originally appeared in the June 2015 edition of INVISION.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.