Connect with us

Press Releases

Joe Freitag Returns to SPY in VP Role

He’ll lead marketing and product strategy on a global level.

mm

Published

on

Joe Freitag

(PRESS RELEASE) CARLSBAD, CA — SPY announces Joe Freitag has returned to the SPY family in the newly created role of vice president of Brand. In his new role with SPY, Joe will be responsible for the guidance and alignment of SPY’s marketing and product strategy on a global level.

Joe first joined SPY’s ranks as a part of the marketing team in 1999, and his return to the brand reinforces SPY’s commitment to both progression and leadership in the aggressively-dynamic eyewear industry. Prior to his return to SPY, Joe held multiple senior-level roles at some of the most recognizable and influential brands in the category, including general manager and director of product at Kaenon, and global brand director at Arnette Eyewear. Throughout his career Joe has played an integral part in a broad array of critical functions, ranging from product design and supply chain management, to strategic initiatives designed to empower brands as they expand into new sectors.

“It’s an understatement to say that I was excited when first approached about returning to SPY. The brand has an exciting energy and the opportunities for growth across multiple categories is undeniable,” commented Freitag. “Personally, rejoining SPY feels like a homecoming and I’m honored to be working with such a passionate and talented group of people that are dedicated to the success of the Bollé family of brands.”

Joe’s return to SPY is just one more example of the brand’s commitment to progression at every level as it rounds out its year-long 25th anniversary celebration. The much celebrated SPY 25th Anniversary Collection received widespread media attention, with one of its most novel releases, the Dirty Mo 2, receiving the Gear of the Year award from Outside Magazine. The recent acquisition of SPY by Bollé Brands further positions the brand for success in the drastically changing retail landscape both in the U.S. and abroad.

“Few in the eyewear industry have Joe’s multi-faceted background in brand stewardship, product design, and managerial infrastructure, making him the perfect fit to lead SPY’s continued progression. Our commitment to the continued success of SPY at every level necessitates that the brand has the team and tools to thrive in what has become an aggressively dynamic industry,” commented Peter Smith, CEO of Bollé Brands.

Advertisement

Advertisement

SPONSORED VIDEO

SPONSORED BY KENMARK

Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Press Releases

National Association of Vision Care Plans Vision Health Retreat Set for April 20 – 22, 2020

Attendance is open to NAVCP members and sponsors only.

mm

Published

on

(PRESS RELEASE) WashingtonWASHINGTON, DC – The National Association of Vision Care Plans (NAVCP) announced that it will host its Vision Health Retreat April 20 – 22, 2020 at the CIVANA Wellness Resort and Spa in Carefree, AZ.

The event, held for the past few years as the Vision Health Summit, will bring together current association members and NAVCP sponsors to participate in facilitated roundtables and a variety of networking activities. This new, retreat format is aimed at identifying opportunities for the association to more fully engage on industry trends currently shaping the managed vision care industry. These include telehealth, treatment and billing coding, and other topics that advance managed vision care industry business practices and improve the patient experience.

“NAVCP is evolving its annual event because our membership wanted to use the time to collaborate on solutions to improve healthcare quality, access to care and the patient experience for our industry.” said Julian Roberts, NAVCP executive director. “NAVCP is very fortunate to have so many of the industry’s leaders as members. We expect this year’s event to be very productive.”

Attendance is open to NAVCP members and sponsors only. The deadline for the early bird registration discount is January 31, 2020. Registration can be completed online at https://navcp.org.

Organizations interested in 2020 Vision Health Retreat sponsorship or becoming a NAVCP member should contact Amy Seiler, Marketing and Membership Director, at (502) 403-1122, ext. 101 or aseiler@navcp.org.

Continue Reading

Press Releases

SECO 20/20 Expands Advanced Learning with Groundbreaking New Formats

Focused on providing learning for every office member, sessions will provide actionable takeaways and business best practices.

mm

Published

on

(PRESS RELEASE) ATLANTA, GA — SECO 20/20, the world’s leading annual conference providing the optometric profession outstanding educational opportunities since 1923, has enriched its already robust options for advanced learning. Launching at the 2020 conference, SECO will introduce diverse methods for idea sharing to support professionals to manage the changing landscape of clinical, technical, and administrative health care. These enhancements include the addition of new programs, new learning formats, and a strategic MedPro360 initiative in collaboration with the Allied Ophthalmic Professionals committees, SECO’s commitment to world-class education continues to be the foundation for the annual meeting.

“It is important that we continue to grow and evolve as an organization to meet the needs of our profession, our doctors, and all professionals working in the practice,” said Max Ernst, OD, President of SECO International, LLC. “We are proud of the caliber of education offered annually at SECO and we believe this next step will be instrumental in helping drive practices to the next level.”

Program Highlights:

Advanced Learning Courses: 80+ courses developed for technicians, opticians, paraoptometrics and office administrators. These Advanced Learning Courses will teach every member of an optometry office staff best practices for patient care, practice management, and business-related best practices.

Groundbreaking use of 3D Technology in the classroom: Optometric professionals will have the opportunity to learn and hear from world-renowned surgeon, Harvard’s John Miller, M.D, the latest surgical techniques using high definition, 3-D surgical videos.

MedPRO360 Practice Management: 34+ courses developed to deliver business intelligence and strategy resources for all eye care professionals. Led by optometric business gurus, the already sold out facilitated learning labs are designed to provide peer-to-peer sharing among office professionals.

Specs Buyer’s Certificate Program: 14+ hours of curated CE features interactive sessions on how to plan, purchase, promote and sell office frame inventory and drive marketing mix business decisions that will result in a profitable bottom line and loyal customers.

Allied Healthcare Professionals “New to the Office Series”: This new, 6+ hours series of sessions will focus on key topics including for Opticians and Technicians and Ocular Anatomy, Technician, Optical, and Front Desk. This content will best serve new office staff and will provide tools and takeaways for cross-training office team members for efficiency.

The VIP “Bring Your Team” Experience at SECO 20/20: Register five or more members of your team to attend SECO 20/20, and SECO will extend a variety of exclusive benefits including a discounted registration. For offer, details visit AttendSECO.com.

New registration packages allow attendees to invest in their profession. Packages are customizable to fit any budget. More information can be found at AttendSECO.com. For more information and to register for the world’s largest continuing education conference for ophthalmic professionals set for March 4-8, 2020 in Atlanta, GA, visit AttendSECO.com.

Continue Reading

Press Releases

Shopko Optical Opens 80 Free-Standing Optical Centers in 180 Days

Shopko Optical continues to provide top-quality eye care with the support of Monarch Alternative Capital.

mm

Published

on

(PRESS RELEASE) GREEN BAY, WI – Shopko Optical, a leading provider of quality eye care services to communities for over 40 years, announces the opening of 80 free-standing optical centers in 180 days. Continuing its dramatic growth, Shopko Optical is planning to open an additional 35 optical centers in 2020.

Russ Steinhorst, Shopko Optical chief executive officer, credits the achievement to the dedication and teamwork of all involved in the operation. “I’m incredibly proud of our team, their focus on opening our new centers and their efficiency in making it a reality, especially the commitment and tireless efforts of our store development, operations, and IT teams.” Steinhorst said. “This was a very smooth transition as we were able to retain our loyal patients, optometrists and optical staff through the process.”

He also recognizes the trusted partnership with Monarch Alternative Capital as a crucial element of the success. “Without the guidance and support of Monarch and the Shopko Optical board, in particular Arthur Rubinfeld of Airvision and Jim Eisen, these openings would not have been a reality,” said Steinhorst.

In May 2019, Monarch acquired Shopko Optical. Founded in 2002, Monarch has a long-standing history of investing in promising companies undergoing transitions and working alongside their leadership teams to build successful businesses moving forward.

Monarch principal and chairman of the Shopko Optical board, Ian Glastein, is thrilled with the feat. “When we partnered with Shopko Optical in May, we knew this endeavor was an important part of the growth strategy,” Glastein said. “To see our vision play out in these 80 center openings is an incredible accomplishment for Shopko Optical.”

With the opening of 80 optical centers in the span of 180 days, Shopko Optical is underscoring the message that it is committed to the communities in which it has been established for decades. It is an exciting time for Shopko Optical and for its optometrists and optical staff who continue to serve their local patients.

Shopko Optical centers have been opened in Idaho, Illinois, Iowa, Michigan, Minnesota, Montana, Nebraska, South Dakota, Utah, Washington and Wisconsin.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular