Headlines Kellogg’s Froot Loops and Neff Partner on Sunwear Published 6 years ago on June 16, 2017 By INVISION Staff Share Tweet They released Toucan Sam Shades. Kellogg’s Froot Loops has partnered with Neff Headwear to lunch sunwear as part of the cereal brand’s new “Whatever Froots Your Loops” campaign. The Neff + Froot Loops Toucan Sam Shades were released last week. Designed by Shaun Neff, who created his Los Angeles-based streetwear brand “to embrace fun and funky vibes,” the Toucan Sam Shades “kit” features interchangeable faceplates and arms in four Froot Loops-inspired colors, according to a press release. Advertisement “We knew we couldn’t just pick one color to represent Froot Loops and Toucan Sam,” Neff said. “From his head to his tail feathers, Toucan Sam has a crazy cool color palette – and the cereal has a unique burst of colors too. With so many possible combinations, our Toucan Sam Shades let fans create their own look to show off Whatever Froots their Loops.” Retailing for $40, the limited-edition collection of 400 pairs is available exclusively at neffheadwear.com/frootloops and at the Kellogg’s NYC storefront in New York. As a part of its campaign, Froot Loops will also introduce other gear and accessories, teaming up with the Timbuk2 brand and design team Alexis de Coninck and Michelle Nadeau as well as State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson. Related Topics:Neffsunglasses click to Comment(Comment) Up Next Could Amazon Acquire Warby Parker Next? Don't Miss Independent Optometrist Sues Visionworks Parent Company SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Headlines17 hours ago Record Halloween Spending Expected: NRF Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Cover Stories20 hours ago Is Eyecare Ready for the Metaverse? Press Releases3 days ago Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada Press Releases3 days ago IbisVision Launches Breakthrough Refraction Technology for Over-the-Internet Eye Prescriptions at Las Vegas Expo Photo Gallery4 weeks ago Celebrity Eyewear Pics Featuring SJP, Russell Crowe, ‘Half’ of Oasis, and Shakira (Of Course!) Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers America's Finest4 weeks ago Trading on a Good Name Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy True Tales4 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale Best of the Best1 week ago The One Tool a NY Practice Says Is ‘Essential’ in Targeting Ads to Website Visitors America's Finest6 days ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content5 days ago On the Edger Maximizing Profit With In-House Finishing Headlines1 week ago National Pharmacy Chains Targeted for Unapproved Eyecare Products Columns7 days ago You’re In Optometry School… Now What?