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Kenmark Eyewear Announces License Renewal with Kensie

License is through 2024.




(PRESS RELEASE) LOUISVILLE, KY — Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, announces the renewal of an exclusive license agreement for the design, development, production and worldwide distribution of eyewear for the Kensie brand. The agreement will extend through June 2024. Kenmark Eyewear has partnered with Kensie since 2009, launching the brand within the optical industry with segments that include Kensie optical, Kensie sun and Kensie girl.

“We’re thrilled with the renewal of Kensie,” says Marketing Director, Marissa Cundiff, “It’s such a fun, colorful brand to work on and we love what we have created together over the years! We will continue to build upon the brand with trendy new styles that reflect the positive, playful attitude that Kensie embodies. We love bringing to life all the unique, feminine detailing, and bold graphic styling to create a product we are always excited to share with our customers. We’re looking forward to continuing the growth of the brand within the optical industry in the years to come.”

“Kensie is one of my favorite brands to work on and I am so excited about the renewal! It is such a exciting brand to design – using current trends, pretty colors, prints – the brand is super feminine, playful, and bold. I look forward to continuing to take inspiration from the brands fashion direction and translating that into eyewear for every girl to love,” says Designer, Amanda Feack, “We have a lot of great ideas for the future and can’t wait to bring them to life!”

“We are looking forward to continuing our long-standing partnership with Kenmark Eyewear for Kensie,” says Sam Gabbay, VP of Licensing for Bluestar Alliance. “Eyewear has continued to be an important category for the brand, and we can’t wait to see the evolution of product and design over the next few years.”



Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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