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Kenmark Eyewear Renews Original Penguin License

The synergy between the two teams has resulted in products that are both original and reflective of the heritage brand’s aesthetic.

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(PRESS RELEASE) LOUISVILLE, KY — Kenmark Eyewear announced the renewal of its exclusive license agreement to develop, produce, and distribute eyewear for the Original Penguin brand. Renowned for its classic American styling and iconic penguin logo, Original Penguin has been a staple in fashion since 1955. With a well established tradition of merging classic and contemporary design elements, Kenmark has proudly designed and distributed eyewear in collaboration with Original Penguin for over a decade. This enduring partnership, which began in 2011, will now continue until 2029.

Since the start of their affiliation, Kenmark Eyewear and Original Penguin have successfully launched multiple eyewear segments, including Original Penguin optical, sun, and junior collections. The synergy between the two teams has resulted in products that are both original and reflective of the heritage brand’s aesthetic.

“We are excited to continue our long-standing partnership with Original Penguin,” said Walter Roth, eyewear designer at Kenmark. “This renewed collaboration allows us to keep delivering eyewear that perfectly blends Original Penguin’s iconic style with our commitment to quality and innovation. Together, we will continue to offer distinctive and timeless eyewear collections that our customers love.”

Mallory Fagan, director of marketing and creative design, adds, “We love Original Penguin here at Kenmark. It’s such an iconic brand with a wonderfully rich history. We are so proud to continue building their eyewear collection and showcasing the brands playful personality.”

Original Penguin has been a staple in Kenmark’s brand roster for many years and they look forward to continuing the growth and success of the collection in the years ahead.

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