(PRESS RELEASE) LOUISVILLE, KY — Kenmark Eyewear announced the renewal of its exclusive licensing agreement with Vera Wang through 2030. This longstanding partnership, spanning nearly 25 years, will continue to grant Kenmark Eyewear the exclusive rights to design, manufacture, and globally distribute Vera Wang Eyewear collections.
Known for her timeless elegance and modern design aesthetic, Vera Wang has built an internationally acclaimed fashion empire that spans bridal, ready-to-wear, accessories, and lifestyle products. Since the launch of the Vera Wang Eyewear line in 2001, Kenmark Eyewear has translated her iconic style into eyewear collections that embody sophistication.
“We are delighted to continue our nearly 25-year partnership with Vera Wang, a true icon in the world of fashion. Sharing her passion for eyewear as the ultimate accessory, we are excited to bring her vision to life through the remainder of the decade,” said Jason Wehlage, CEO of Kenmark Eyewear.
This renewal reflects a shared dedication to crafting eyewear that embodies the artistry and quality synonymous with both Vera Wang and Kenmark Eyewear. Laura Howard, Kenmark Eyewear Director of Design, expresses, “We’re deeply honored to continue our relationship with Vera Wang. Her artistic vision and commitment to design are unmatched, and we’re excited for what the future holds.”
Future collections, featuring both optical frames and sunglasses, will continue to showcase exquisite detailing, high-quality materials, and modern silhouettes that appeal to fashion-forward consumers. Additionally, the launch of the new Vera Wang Haute line in 2024 is set to further elevate success in the luxury eyewear market.
“We are thrilled to extend our long-standing partnership through 2030, marking nearly 25 years of collaboration. In an ever-evolving eyewear industry, Vera Wang’s collections have consistently set the standard for fashion and design excellence. We look forward to continuing this legacy, bringing innovation and sophistication to consumers worldwide,” states Mark Katz, EVP, Premium Fashion Vertical, WHP Global, which owns the Vera Wang brand.
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Vera Wang has been a valued partner for over two decades, playing a pivotal role in Kenmark’s brand portfolio. This enduring collaboration is a testament to the strong partnership and shared vision between both teams. Kenmark is excited to continue building on this legacy, driving the brands’ growth and success in the coming years ahead.
