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Keplr Expands Midwest Footprint with 10 Locations in Michigan

Tim Westra of Eye Care One and Dr. Jeffrey Rule of Rule Eye Care have joined.




(PRESS RELEASE) Keplr Vision announced its entrance into Michigan with two well-established groups. Tim Westra of Eye Care One and Dr. Jeffrey Rule of Rule Eye Care have joined in strategic partnership with Keplr Vision to create a footprint of 10 practices across Western Michigan.

“This initial push into Michigan with these two industry veterans allows for rapid growth across the state,” said Nicholas Williams, CEO of Keplr Vision. “Having the medical depth of Dr. Rule and the operational knowledge of Mr. Westra in the state gives us the base we need to continue to grow across the state.”

Westra, an industry veteran of over 30 years, has grown Eye Care One from a single location to nine across western Michigan.

“We built a strong team here and being part of something bigger while keeping our roots is the reason we chose to join Keplr Vision,” said Westra. “Our ability to continue to grow our business while being part of Keplr Vision allows our team even more opportunity.”

“With my passion for diagnosing and treating glaucoma, Keplr Vision’s focus on the medical practice of optometry is why we partnered,” said Rule. “By advocating for clinician choice at every level, our doctors have the continued ability to give our patients the best possible care.”

With over 150 practices across 29 states, Keplr Vision brings together private practice optometrists who focus on pushing the practice of optometry forward. Through a collaborative partnership, Keplr Vision offers OD partners robust business support services and supply chain management, allowing doctors to focus on their practice and their patients while retaining their legacy.


Keplr recently launched Keplr Advocacy to advocate for the expansion of full-scope optometric care.


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