Connect with us


Eyewear Brand Sues Kering Over ‘Made in Italy’ Labeling




Selima filed the suit in New York.

A lawsuit against France-based Kering claims that the “Made in Italy” labeling the brand places on its luxury eyewear is not accurate.

Eyewear company Selima Optique filed the litigation in federal court in New York, The Fashion Law reports.

Selima sells Kering brands along with its own products. Kering’s portfolio includes names such as Gucci, Balenciaga and Yves Saint Laurent.

According to The Fashion Law, Selima claims in the lawsuit that Kering falsely represents its eyewear as being made in Italy when “in truth, their products, or substantially all parts of their products, are made in China, and (at best) shipped to Italy for final assembly and packaging, and then exported.”


Selima states in its filing that last year it received YSL frames from Kering that were stamped with both “Made in Italy” and “Made in China.”

A Kering spokesperson told INVISION on Tuesday that the company denies all of Selima’s claims.

The spokesperson said the mislabeling occurred because of a mixup at a facility in Italy. The “Made in China” stamp was intended only for certain Puma sunwear that is indeed produced in China, the spokesperson said.

But Kering stated that its luxury eyewear is made in Italy and labeled in accordance with applicable laws.

In all, 21 frames were mislabeled, and Selima received one of those frames, the Kering spokersperson said. The company states that it offered to replace the incorrectly labeled frames.


Read more at The Fashion Law



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular