We’re in a time of transition, in almost every aspect of the industry. No doubt many of you are using this time of social distancing and near-empty stores to plan for the day when relative normalcy returns—including adjusting some key components of your optical. A designated waiting area for kids can allow moms and dads to take their time getting exams and selecting eyewear, without forcing your office manager to double as babysitter. It’s also a good way to generate some referrals between grateful parents. For vision therapy specialists, it can even be integrated into the treatment area. You don’t have to spend a huge amount or expand your optical—as these nine practices show, a little creativity is all it takes.