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Eyewear Company to Enter US Market with Kim Kardashian’s Help

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She’ll join Bar Refaeli as a face of the brand.

Kim Kardashian West has signed on to help promote Israel-based sunwear company Carolina Lemke Berlin, the Jerusalem Post reports.

Joining Israeli model Bar Refaeli, she’ll “be the face of the brand for at least two years, beginning in summer 2019,” the company stated. That will involve being in ads and designing eyewear for a limited-edition collection.

The company has to this point concentrated on Israel and Europe but now “will also be launching a website aimed at selling its products in the United States,” according to the Post.

The newspaper also revealed that, according to Carolina Lemke Berlin parent company Castro, Kardashian will get a 10 percent stake in whatever entity the firm sets up in the U.S. 

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It’s anticipated that the U.S. launch could cost up to $30 million.

Read more at the Jerusalem Post

 

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