Connect with us

Press Releases

Kirk & Kirk Taps New U.S. Distributor





Kirk & Kirk Taps New U.S. Distributor

(Press Release)
Designer eyewear provider Kirk & Kirk has announced the appointment of Binocleuses as its new and exclusive U.S. distributor.

The Kirk & Kirk collection launched in the U.S. in 2014 and made its first appearance at Vision Expo East in 2015. Since then, Jason and Karen Kirk have shown their collection at Vision Expo West and conducted a U.S. tour in which they visited top independent opticians. The two current collections by Kirk & Kirk, Vivarium and Kaleidoscope, are handmade in France from acrylic and are available in a versatile color palette.

“Karen and I have always enjoyed working with our U.S. clients and are grateful for the warm reception that we have had to our debut collections,” Director Jason Kirk says. “We operate a very selective distribution policy, forging close relationships with our retail partners.”

“Kirk & Kirk seemed like a natural fit into our portfolio,” Annis says. “Binocleuses can now offer three complementary lines that all target the high-end, independent optical retailers, and Kirk & Kirk really bring something fresh and exciting to the party.”


For more information, visit



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular