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Knockaround Releases Sunglasses Designed by Elementary Students to Fund Art Education

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(PRESS RELEASE) SAN DIEGO, CA – Knockaround announces the winning students from the sixth year of Class Acts, the company’s ongoing charity campaign that provides resources and art supplies to underfunded local elementary schools.

The program gives San Diego fouth- and fifth-grade students an opportunity to design their own unique pair of sunglasses. In the past, Knockaround has selected a single winning design to be produced and sold on its website, but this year, the company is expanding the initiative to include three winning designs. This year’s sunglasses became available for purchase on Monday, May 7, at Knockaround.com. As always, 100 percent of Class Acts proceeds will be donated to San Diego County elementary schools through Knockaround’s charitable partner, ArtReach.

“Every year, we are amazed by the creativity and ideas these kids come up with, so deciding which one to produce is always hard. This year, we simply couldn’t settle on just one,” said company founder Adam “Ace” Moyer. “We produced three amazing pairs of sunglasses designed by three very talented students. This increase in our Class Acts lineup will help us donate even more money to art education.”

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This year’s winning designs are Galaxy Premiums, Croc In The Swamp Premiums and Mr. Butter Premiums.

The Galaxy Premiums feature a supernova design by fourth grader Amaya from Fulton Elementary. The starry, galactic print of interstellar blues and lavenders is complemented by polarized sky-blue lenses and a spiral galaxy lens etch.

The crocodile-themed shades, Croc In The Swamp Premiums, come from Knockaround’s third winner, fourth grader Brayden from Perry Elementary. Red-eye lenses accompany jaws-wide-open fronts and a pair of reptile green, scaly arms.

Fifth grader Danielle from Perry Elementary was inspired by her all-time favorite breakfast of pancakes when she designed the Mr. Butter Premiums. The frames are translucent golden honey-colored, drizzled with oozy maple brown graphics. Gold metal “K logos” and polarized gold lenses are set off by a “double stack” lens etch.

Class Acts is a natural charitable extension for Knockaround which has always kept art and design at the core of its brand. The program serves to encourage creativity and individual expression while talking about the importance of art and showing young students the artistic opportunities available to them.

“When I founded Knockaround in 2005 after graduating art school, it was fueled by my love of art and design,” says Moyer. “I feel lucky to have seen art as a viable path for myself and I want to create more opportunities for young people to pursue their artistic careers.” To date, Knockaround has raised over $60,000 for elementary art education in San Diego County through its Class Acts program.

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All three of the 2018 Class Acts sunglasses retail for $30. Classrooms, crafters and art-lovers are encouraged to download, print, and design their own pair of Knockaround sunglasses using the Class Acts worksheet. Show off your design ideas on social media by using the hashtag #knockaroundclassacts and tagging @knockaround.

 

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Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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Press Releases

Vision Council Names Director of Industry Development for Think About Your Eyes

He brings more than 15 years of combined optical industry experience.

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Nathan Troxell

(PRESS RELEASE) The Vision Council has appointed Nathan Troxell as director, industry development for Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign.

Troxell brings more than 15 years of combined optical industry experience to his role with extensive expertise in international multi-channel consumer and B2B marketing communications. A longtime active member of The Vision Council, Troxell served as a member on The Vision Council’s marketing communications committee for several years before being appointed to chairman of the committee in January 2019.

Troxell holds a bachelor of science in business and communications from Grove City College. He lives in Pittsburgh, PA, with his wife and two sons.

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