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Knockaround Releases Sunglasses Designed by Elementary Students to Fund Art Education

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(PRESS RELEASE) SAN DIEGO, CA – Knockaround announces the winning students from the sixth year of Class Acts, the company’s ongoing charity campaign that provides resources and art supplies to underfunded local elementary schools.

The program gives San Diego fouth- and fifth-grade students an opportunity to design their own unique pair of sunglasses. In the past, Knockaround has selected a single winning design to be produced and sold on its website, but this year, the company is expanding the initiative to include three winning designs. This year’s sunglasses became available for purchase on Monday, May 7, at Knockaround.com. As always, 100 percent of Class Acts proceeds will be donated to San Diego County elementary schools through Knockaround’s charitable partner, ArtReach.

“Every year, we are amazed by the creativity and ideas these kids come up with, so deciding which one to produce is always hard. This year, we simply couldn’t settle on just one,” said company founder Adam “Ace” Moyer. “We produced three amazing pairs of sunglasses designed by three very talented students. This increase in our Class Acts lineup will help us donate even more money to art education.”

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This year’s winning designs are Galaxy Premiums, Croc In The Swamp Premiums and Mr. Butter Premiums.

The Galaxy Premiums feature a supernova design by fourth grader Amaya from Fulton Elementary. The starry, galactic print of interstellar blues and lavenders is complemented by polarized sky-blue lenses and a spiral galaxy lens etch.

The crocodile-themed shades, Croc In The Swamp Premiums, come from Knockaround’s third winner, fourth grader Brayden from Perry Elementary. Red-eye lenses accompany jaws-wide-open fronts and a pair of reptile green, scaly arms.

Fifth grader Danielle from Perry Elementary was inspired by her all-time favorite breakfast of pancakes when she designed the Mr. Butter Premiums. The frames are translucent golden honey-colored, drizzled with oozy maple brown graphics. Gold metal “K logos” and polarized gold lenses are set off by a “double stack” lens etch.

Class Acts is a natural charitable extension for Knockaround which has always kept art and design at the core of its brand. The program serves to encourage creativity and individual expression while talking about the importance of art and showing young students the artistic opportunities available to them.

“When I founded Knockaround in 2005 after graduating art school, it was fueled by my love of art and design,” says Moyer. “I feel lucky to have seen art as a viable path for myself and I want to create more opportunities for young people to pursue their artistic careers.” To date, Knockaround has raised over $60,000 for elementary art education in San Diego County through its Class Acts program.

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All three of the 2018 Class Acts sunglasses retail for $30. Classrooms, crafters and art-lovers are encouraged to download, print, and design their own pair of Knockaround sunglasses using the Class Acts worksheet. Show off your design ideas on social media by using the hashtag #knockaroundclassacts and tagging @knockaround.

 

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Morel’s Wins the 25th Annual Communicator Award of Excellence

It wins the award in the B2B category.

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(PRESS RELEASE) WYCKOFF, NJ — Morel, the French reference in eyewear, established in 1880, is very excited to receive a Communicator Award for the 2018 B2B campaign, See More, See Morel.

This international award was granted in recognition of Morel’s 360° communication campaign, launched at Silmo 2018. The new campaign features circles that are multicolor and fun, leaving an everlasting footprint. More than just an image, the circles blend Morel’s rich heritage and expertise in designs.

The Morel team is honored to accept the award and be on the lookout for the See More, See Morel campaign on Morel’s advertisements.

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Marcolin Group Announces Operational Changes

This is part of an agreed-upon plan between the parties involved.

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Giovanni Zoppas

(PRESS RELEASE) LONGARONE, BL — Marcolin Group, one of the worldwide leading eyewear companies, announces that Giovanni Zoppas is leaving his responsibilities in the group, while still remaining as a director of the board.

Giovanni Zoppas moves on to Thélios in the role of CEO and general manager of the joint venture established by Marcolin with the LVMH Group.

This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

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House Subcommittee Urges FTC to Modernize Contact Lens Verification Process

Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

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(PRESS RELEASE) WASHINGTON – The Health Care Alliance for Patient Safety (Alliance) this week expressed its support of the House Committee on Appropriations for urging the Federal Trade Commission (FTC) to update the process by which contact lens prescriptions are verified.

The Committee report, which accompanies the Financial Services and General Government (FSGG) funding bill, comes as the FTC is accepting additional public comments on the proposed Contact Lens Rule. Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

The FSGG report, which can be read here, states:

Contact Lenses. — In May, the FTC released a Supplemental Notice of Proposed Rulemaking detailing potential adjustments to its proposed changes to the Contact Lens Rule. This ensures that the FTC will receive additional input from the public and stakeholders on potential improvements to the rule to address patient safety and enforcement mechanisms, among other issues. The Committee urges the FTC to address the need for the prescription verification process to be modernized to provide for adequate enforcement of the law.

Thomas Swinnen, North America President of Johnson & Johnson Vision Care, Inc. and member of the Alliance, stated, “This report language reflects the importance of amplifying patient eye health and safety issues with policymakers. We’re pleased that the Committee recognizes the need to modernize the prescription verification process—a critical step in maintaining the doctor-patient relationship at the center of patient care.”

For several years, Alliance members and patient safety advocates have called for updated verification methods that would ensure patients receive the proper medical devices they were prescribed by their eye care professional.

In 2018, the Alliance submitted comments to the FTC that highlighted the problems with the current prescription verification system. The comments read, in part, “FTC action to modernize its guidance around passive-verification communication while excluding antiquated technology (e.g. robocalls) would provide greater documentation and the possibility of greater oversight in the [prescription] verification process. Greater oversight, understanding and documentation will ultimately create a safer and more efficient environment for contact lens wearers and the verification of their prescriptions through clearer, concise and accurate communication between the prescriber and the seller.”

“The doctor-patient relationship is central to the widespread enjoyment of contact lenses. A key part of that equation is ensuring what was prescribed is ultimately provided, as each contact lens is precisely selected for a patient’s specific vision and health needs,” said Michele Andrews, OD, Senior Director, North American Professional & Academic Affairs, CooperVision. “We are committed to advancing healthy contact lens wear for millions of consumers and encourage the FTC to share in this responsibility by addressing and fixing outmoded verification techniques.”

The Alliance encourages patients to share their stories of how antiquated technology in the prescription verification process has been detrimental to their vision health. To share your story and tell the FTC to protect patient safety, visit www.PatientSafetyToday.com/Share_Your_Story.

Deanna Alexander, OD, chairwoman of the Alliance, concluded, “For a significant period of time, patient safety advocates, like the members of the Alliance, have shared the potential dangers that could stem from the FTC’s current rules related to contact lens prescription verification. Now, as Congress makes it clear that they believe it’s time for a verification system that protects patients’ vision health, the Alliance is hopeful that the FTC will carefully consider adjustments to the Contact Lens Rule to better safeguard patients.”

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