Connect with us

Press Releases

Knockaround Releases Sunglasses Designed by Elementary Students to Fund Art Education

mm

Published

on

(PRESS RELEASE) SAN DIEGO, CA – Knockaround announces the winning students from the sixth year of Class Acts, the company’s ongoing charity campaign that provides resources and art supplies to underfunded local elementary schools.

The program gives San Diego fouth- and fifth-grade students an opportunity to design their own unique pair of sunglasses. In the past, Knockaround has selected a single winning design to be produced and sold on its website, but this year, the company is expanding the initiative to include three winning designs. This year’s sunglasses became available for purchase on Monday, May 7, at Knockaround.com. As always, 100 percent of Class Acts proceeds will be donated to San Diego County elementary schools through Knockaround’s charitable partner, ArtReach.

“Every year, we are amazed by the creativity and ideas these kids come up with, so deciding which one to produce is always hard. This year, we simply couldn’t settle on just one,” said company founder Adam “Ace” Moyer. “We produced three amazing pairs of sunglasses designed by three very talented students. This increase in our Class Acts lineup will help us donate even more money to art education.”

Advertisement

This year’s winning designs are Galaxy Premiums, Croc In The Swamp Premiums and Mr. Butter Premiums.

The Galaxy Premiums feature a supernova design by fourth grader Amaya from Fulton Elementary. The starry, galactic print of interstellar blues and lavenders is complemented by polarized sky-blue lenses and a spiral galaxy lens etch.

The crocodile-themed shades, Croc In The Swamp Premiums, come from Knockaround’s third winner, fourth grader Brayden from Perry Elementary. Red-eye lenses accompany jaws-wide-open fronts and a pair of reptile green, scaly arms.

Fifth grader Danielle from Perry Elementary was inspired by her all-time favorite breakfast of pancakes when she designed the Mr. Butter Premiums. The frames are translucent golden honey-colored, drizzled with oozy maple brown graphics. Gold metal “K logos” and polarized gold lenses are set off by a “double stack” lens etch.

Class Acts is a natural charitable extension for Knockaround which has always kept art and design at the core of its brand. The program serves to encourage creativity and individual expression while talking about the importance of art and showing young students the artistic opportunities available to them.

“When I founded Knockaround in 2005 after graduating art school, it was fueled by my love of art and design,” says Moyer. “I feel lucky to have seen art as a viable path for myself and I want to create more opportunities for young people to pursue their artistic careers.” To date, Knockaround has raised over $60,000 for elementary art education in San Diego County through its Class Acts program.

Advertisement

All three of the 2018 Class Acts sunglasses retail for $30. Classrooms, crafters and art-lovers are encouraged to download, print, and design their own pair of Knockaround sunglasses using the Class Acts worksheet. Show off your design ideas on social media by using the hashtag #knockaroundclassacts and tagging @knockaround.

 

Advertisement

Advertisement

SPONSORED VIDEO

SPONSORED BY Essilor USA

See What Happens When Patients Try Varilux® Lenses for the First Time

Take the first step toward truly satisfying your patients.

Promoted Headlines

Press Releases

Modo Americas Names CEO

The appointment takes effect Sept. 1.

mm

Published

on

Rebecca Giefer

(PRESS RELEASE) Following a 15-year tenure at Modo, Rebecca Giefer has been appointed as CEO of Modo Americas, effective Sept. 1.

Giefer started at Modo in 2004 as a customer service representative and quickly rose through the ranks, achieving the position of chief operating officer five years ago.

According to a press release from the company: “Over the past 5 years, Rebecca has overseen significant growth for the company across various sales channels. Last year, Rebecca was awarded equity in MODO as a reward for her incredible work ethic and contributions to MODO’s outstanding results and achievements.”

Within the industry, Giefer has also spread her influence, speaking on various panels and participating in different groups within the Vision Council, on which she is a current board member.

“I am very proud today with this announcement of Rebecca being made CEO of MODO Americas,” said Alessandro Lanaro, Modo’s founder and main shareholder.

“Many years ago, I jokingly told Rebecca that I should watch my chair, and sure enough she did it! Naming Rebecca CEO of MODO Americas was for me a very natural decision. I personally have never met a person that is so committed and has such an incredible work ethic. Together with Giovanni Lo Faro, CEO of MODO International and Tara Montanari, Director of M Factory, we form a formidable team that is so well-aligned to create the opportunities of our constant growth. I will assume the newly created position of Global CEO of our Group that consists of several companies.”

Giefer said: “I’m thankful for Alessandro’s vision and leadership and I’m thankful to have such an amazing team in New York and throughout the Americas. This step in my career at MODO is a very special one and I hope that my story will be an inspiration to members of the team. Last but not least, I’m thankful for the customers that have been on this journey with us. Being an independent eyewear company in the U.S. requires us to constantly reorient ourselves to the ever-changing landscape of the industry.”

Continue Reading

Press Releases

Texas State Optical Elects New Board Leadership

Dr. Reid Robertson is serving as chairman.

mm

Published

on

(PRESS RELEASE) HOUSTON,TX — The doctors of Texas State Optical announce the election of the organization’s board of directors and board officers, effective July 1, 2019. The following TSO board members will serve as reappointed officers: Dr. Phong Pham of Houston, TX; Dr. Leigha Nielsen of New Braunfels, TX; Dr. Stephen Stanfield of San Marcos, TX; and non-shareholder C. Edward Buffington of Rancho Cordova, CA. Elected to the board of directors chairman position is Dr. Reid Robertson, past committee chairman of the nomination committee, of Allen, TX.

“I am honored and excited to serve as the Chair of the Board for Texas State Optical,” said Robertson. “Our network is like no other in the ophthalmic world. Our former Vision Quest has aptly been renamed the TSO Family Reunion to celebrate our unique organization. We truly are like a family which works together to support one another. Our strength comes from our doctors and our ability to leverage our power as a group to do more than any single optometrist can do. I am continually grateful for the strength that TSO provides for each of us. I hope to fortify our group for the future.”

John Marvin, president of TSO, said, “TSO Network is pleased to formally announce the inauguration of its new Board of Directors and Officers. We thank these dedicated and talented professionals for contributing their valuable time and expertise on behalf of the Doctors of TSO. Our Board members have been in the TSO Network for under a decade. We are geared to embrace the future changes of the profession with their leadership. We are especially honored to have Mr. Jack Gunion, Dr. Mark Wright, and Mr. C. Edward Buffington continue as non-shareholders on our board.”

In 2014, the TSO board decided to dedicate three board positions to professionals in the industry from outside the group of TSO shareholders. These board positions provide the organization with an outside and more national perspective of the optometry and optical industries.

Each year at the TSO Annual Shareholder Family Reunion Conference, the board elections results are announced. Formerly known as the Vision Quest Conference, Texas State Optical’s annual meeting was renamed to recognize the cultural dynamic that makes Texas State Optical different from other eyecare organizations.

For the first time in a decade, the conference reconvened in Texas at the Lost Pines Resort in Lost Pines, TX. The Family Reunion Conference welcomed 81% of the TSO Network’s shareholders to the conference, alongside over 400 staff and vendors.

“This year’s conference reflected what truly makes Texas State Optical a different and special organization,” said Marvin. “TSO is a family, and that family is not only a family of optometrists and their families. It includes staff members and their families. It also includes our vendor partners and their families. It just made sense to rebrand our annual meeting the Texas State Optical Family Reunion.”

Continue Reading

Press Releases

eyeOs Announces New Website Launch

New website goes beyond showcasing product.

mm

Published

on

(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries
INVISION Podcast

Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?
INVISION Podcast

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Podcast: More Ways to Motivate Your Own Eyecare Business Team
INVISION Podcast

Podcast: More Ways to Motivate Your Own Eyecare Business Team

“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular