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2017 Has Been a Year for the Books
And 2018 is right around the corner. It’s been a strange year. Arguably stranger than most. But let’s hope that old adage — things usually get worse before they get better — holds true and...
The Myth of Well-Roundedness and Other Random Thoughts
A few random-ish thoughts that could possibly be of use in running your business (or living your life): Just about everything you learned in school about life is wrong, but the wrongest thing...
How Body Language Can Help You Close More Sales
While being educated and knowing your inventory are essential parts of being a good salesperson, the way you present yourself physically can be just as important in communicating confidence and...
The Case of the Resale Scandal — We Want Your Thoughts
Here's what readers are saying so far. In our latest Real Deal scenario, Fran, a frame buyer for Eye Contact Optical Boutique, sourced a few discount ophthalmic frames from a department store....
For Better Marketing, Start With a Cup of Coffee
Beer and wine also work. Today we bring you a simple exercise to improve your marketing from the book Do It! Marketing by David Newman. This one is called “The Cup of Coffee Question.”...
Get Ready for the Holidays With Our November To-Dos
Oct 30-Nov 4 OPERATIONS Fine-tune exam schedules. HSA and FSA spending brings in revenue this time of year; you want...
A Month for Role Models ... and More November Events to Know
1 Losing all your heroes? Then why not become one yourself — to staff — during INSPIRATIONAL ROLE MODEL MONTH. Be...
A Big Thank You to John Travolta!
In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends it quieted down ... a lot. We could catch up for the week, and...
Hey, We Could Really Use You in INVISION's Brain Squad!
Fresh ideas require fresh voices. You may have heard of INVISION’s Brain Squad. (Hello, I plug them every...
Here's the Essential Personality Trait ECPs Value Most in Co-Workers
What personality trait do you value most in the people you work with? 7% Humor 17% Loyalty 44% Reliability 4% Know-how 19% Temperament 9% Other Total 84 This article originally...
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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.
