“That’s so you, isn’t it?”

When to say it: We buy what we buy to remind ourselves — and tell the world around us — who we are. Such a question, when affirmed by the customer, gives the intellect the facts it needs to justify the purchase. Source: Roy H. Williams, The Wizard of Ads


This article originally appeared in the September 2016 edition of INVISION.

This story is tagged under:

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


Promoted Headlines