Psst! Want to turbo charge sales on the sly? Sell a “secret” item or line of eyewear that customers have to specifically ask for when they come in the store. Why do that? It creates an “insider” feeling among your core fans and gives them something special to share with their friends. This is essential word of mouth marketing, argues small-business blogger Andy Sernovitz.

This article originally appeared in the March 2018 edition of INVISION.   

This story is tagged under:

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


Promoted Headlines