Instead of having a designer come in and do a trunk show, have it last a week or so and call it a “residency,” like they do in Las Vegas, when superstars do a Vegas concert series. This is especially good for creative directors or designers who produce several different collections; you can focus on a different one each day.

This article originally appeared in the April 2018 edition of INVISION.   


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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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