Superman is the best superhero ever. Laughter truly is the best medicine. No matter how great the fit, zyl frames will slide down your nose in the heat of south Georgia. Frances Ann Layton, Optical Associates of South Georgia, Valdosta, GA

  • Death, taxes and reduced reimbursement. John LaShorne , Brown County Eye Care, Nashville, IN
  • No good deed goes unpunished. Don’t buy anything that eats while you sleep. This too shall pass. Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA
  • Death, taxes, and people will complain. Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, St. Peter and Belle Plaine, MN
  • Eating too much will make you gain weight, blonds have more fun, you are getting old when your kids start to check up on you. Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • 1) Treat your customers like you are glad to see them, they WILL return. 2) If you plan on a slow time, it will be busy, if you plan on a busy time, it will slow down. 3) I love working with eyewear! Mickey Bradley, Patrick Optical, Fort Worth, TX
  • 1) Science is real. 2) There's always a bad apple in the bunch. 3) Seeing well makes people happy! Brad J. Dobson, OD, Bee Cave, Texas
  • 1) The sun will come out tomorrow. 2) There is always something that needs to be done. Don't stress out if you can't finish everything today. Do it tomorrow. 3) Life is too short. Spend each moment with the ones you love and make you happy. Do what you love and love what you do. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • 1) People will surprise you. 2) You have to educate people for them to get what is best for them. 3) Murphy's Law should be called Nytarsha's Law. Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • 1) Jesus loves me. 2) A smile can make someone's day. 3) Naps are good. Erin Pillsbury, Shasta Eye Medical Group, Redding, CA
  • 1) You must love what you do. 2) Treat everyone how you want to be treated. 3) The Cleveland Browns will never will a Super Bowl. Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Every day I will learn something new. People will never cease to amaze me. Tomorrow is a new day. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • I am a child of God. No one is indispensable. Don’t waste time on toxic people. Patty Shore, Summit Family Eyecare, Bend, OR
  • Death, taxes and increased cost of goods. Cedric Mitsui, Big Island Vision Center, Hilo, HI
  • Fix yourself first! Life only stays the same, if you do. You CAN learn something from everyone who crosses your path. Billy Isgett, Eyecare of Florence, Florence, SC
  • Pizza is the perfect food. Ice cream is a close second. Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND

    Podcast: Chatting With America's Finest Optical Retailer

    Dee Carroll talks with Todd Rogers about how he built his award-winning business.



  • 1) Family first. 2) Work second. 3) Try not to mix it up. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • 1) Baby rhinos are not to be trusted. 2) We are f***ing up our planet. 3) A proper snot rocket requires commitment. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Life is short, enjoy the moment. Nothing good comes easy. Family comes first. Robert Easton, Jr., OD, Oakland Park, FL
  • Change is inevitable. Time is our most valuable commodity. Nobody is perfect, we all make mistakes. Kimberly Riggs, OD, Ligonier, PA
  • Tomorrow will be a new day. 2. The weekend comes too slow and leaves too soon. 3. Depending on the day after 10:30am it's 5:00 somewhere...isn't it? Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • The more complicated you make anything, the more likely it is to fail. I'm willing to be reasonable with reasonable people. Having more than one pair of glasses is better for everyone. Kevin Bushouse, Rx Optical, Kalamazoo, MI
  • Life is good, God is great and there is nothing better than grandchildren! Bob McBeath, Edina Eye, Edina, MN
  • 1) Hire people you trust and get along with. Your work tribe will improve your work vibe, and patients will notice! 2) Positive reviews on social media affect the growth of your business. 3) It's okay to let rude/unhappy patients walk away. Begging for their forgiveness only allows them to continue their bad behavior. Cassandra Nash, HD Optical Express, Lansing, MI
  • 1) Happy and dedicated people who do not know the job are worth training. Bad Apples never ripen. 2) Have work like balance and try to accommodate that for your employees too. It pays to be a nice person. 3) Have a pet. They do the above naturally and model the way. Jocelyn Mylott, D'Ambrosio Eye Care, Lancaster, MA
  • The sky is blue. The Earth is round. Every vacation I take I gain a few pounds. Mark Perry, OD, Vision Health Institute, Orlando, FL

This article originally appeared in the July-August 2018 edition of INVISION. 

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