This article originally appeared in the February 2016 edition of INVISION.
Ethel or Elmer, Hortense or Horatio, Wilhemina or Egbert. Whatever your middle name is, you are duty-bound to share it with the world on MIDDLE NAME PRIDE DAY. Fun staff idea: Make up T-shirts with everyone’s middle name printed on them. Gather and have everybody take off their coats for the big reveal. Fun social media idea: Hold a contest to identify the customer with the most unusual middle name.
HAPPY 30th ANNIVERSARY TO NORTH TORRANCE OPTOMETRY
North Torrance Optometry will celebrate its 30th anniversary in 2016, but its team — led by Dr. Michael Mayeda and Dr. Chad Shimazaki — has more than a century of combined experience. Optician/back office manager Mayra Carranza says the practice serves a primarily Hispanic and Japanese clientele, with a “friendly and fun staff that gets along.”
MORE EVENTSMAR. 1 is Plan A Solo Vacation Day. These are great for thinking “big thoughts.”
MAR. 6 is Dentist’s Day. Send a card and gift (flowers or a bottle of wine) along with an invitation to share referrals.
MAR. 8 is International Women’s Day. Highlight top female eyewear designers from around the world.
MAR. 12 is Girl Scout Day. Could you speak to a Girl Scout troop this year about your profession?
MAR. 15 marks the start of March Madness. Get that office pool ready. Maybe this year, someone who actually follows college basketball will be the winner.
MAR. 20 is the First Day Of Spring. Hold a spring sale. Or get serious about spring cleaning.
MAR. 30 is Doctor’s Day. Repeat Dentist’s Day strategy.
LADY GAGA’S 30TH BIRTHDAY
MAR. 28 The former Stefani Germanotta turns 30. Always pushing the edge, the singer, songwriter and actress has been seen in plenty of crazy sunglasses (and cool ones, too, in the video for Tom Ford’s campaign; watch it at invmag.us/gaga). Honor her flair with a window display and social media posts.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.