This article originally appeared in the March 2016 edition of INVISION.
Woof, woof, it’s PET DAY! You don’t have doggie sunglasses or protective goggles on sale? You should! Yes, these are a real thing, with real benefits for a pet’s sensitive eyes (especially those lovable canines who like to hang their heads out the car window as you drive). The fact that dogs in eyewear are just about the cutest thing on earth is an Instagram bonanza.
HAPPY 25th ANNIVERSARY TO ISLAND FAMILY EYECARE
BAINBRIDGE ISLAND, WA
“No Fooling — We Are Celebrating 25 Years” reads an ad for this shop, and Dr. David D. Kirscher (left) really did open on April Fool’s Day in 1991. Dr. Scott Brase came to the practice as a patient while in high school, and he is now a partner in the venture. They’ll celebrate the anniversary with an open house and by having fun at work -- as they do nearly every day.
MORE EVENTSAPRIL is Couple Appreciation Month. Have an all-month special for couples who visit together. Use your social media channels to highlight couples whose taste in eyewear you admire.
APRIL 3 is Hospital Admitting Clerks Day. These can be powerful contacts, especially in smaller towns and rural areas.
APRIL 6 is Plan Your Epitaph Day. How do you want to be remembered?
APRIL 10 is Golfer’s Day. Read our Better Vision article on page 36, and become a master of serving golfers in your town.
APRIL 27 is International Guide Dogs Day. Could your business sponsor a service animal in training?
APRIL 30 is Go Birding Day. Do you have an appropriate frame style (small, round, tight fit) for bird-watchers?
QUEEN ELIZABETH'S 90TH BIRTHDAY
APR. 21 April 21. England’s monarch has sophisticated, if conservative, taste in eyewear, with brands like Lindberg and Silhouette in her collection. Her glasses are supplied by London optician Roger Pope (rogerpope.co.uk), whose website bears an unusual and highly desirable special decoration — a British royal seal with the words “By Appointment To Her Majesty the Queen” underneath.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.