Articles tagged: store design,
Get Ready for the Holidays With Our November To-Dos
Oct 30-Nov 4 OPERATIONS Fine-tune exam schedules. HSA and FSA spending brings in revenue this time of year; you want doctors in for extra hours or squeezing in more patients. MARKETING Did we...
This Ohio Practice's Refresh Gets the Details Right
Many eyecare offices go 10, 15, even 20 years without a renovation. So why would a less than five-year-old practice opt to do one from the ground up? Well, Kevin Kretch, owner of Eyes on Chagrin in...
America's Finest 2017 Winners Revealed!
This is invision’s most anticipated issue of the year, as the torch is passed and a new America’s Finest Optical Retailer is named. And we share that excitement. To be honest, each year, after...
Maryland Optician Makes the Most of Its Expansive Front Window Space
A large front window display provides a critical marketing opportunity for Visions Extraordinary Eyewear. Visions Extraordinary Eyewearfrederick, md With 60 years of experience between them, Meline...
Four Businesses Making an Impact With Bold Eye Motifs
Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist doing the same with eyeglasses. If a cliché...
Five Tips for Purchasing a Sign That Will Make Your Business Stand Out
While returning patients are key to your business, new patients are also a necessary piece of any practice’s growth. Many new patients will come to you by way of referral or research. Some,...
This Valentine's Day, Show Your Love to the Elderly
doing goodLove the Old Think Valentine’s Day and most people think of young lovers but this year, why not follow the example of D’Ambrosio Eye Care in Lancaster, MA and show some love to the...
'Happyness' is the Goal at This Fast-Growing Oklahoma Practice
The Precision Vision Edmond team ... can you guess each one’s nickname? During a summer in college, Dr. Selina McGee got her first job in eyecare. Little did she know that this experience, in...
Want Better Window Design? Let Local Design Students Take It Over
Is there a college that offers design or visual merchandising courses near you? Why not set aside one window a month for young stylists to show off their skills? Tell them they can use whatever props...
At BMD Eye, a $300,000 Renovation Moves Practice Into the Future
After 31 years as the co-owner of Bouquet Mulligan DeMaio Eye Professionals in central Pennsylvania, it would be easy for optician Jim Mulligan to accept the status quo, to float along in the...
Optician's Success Secret? 'It's Not Rocket Science. Just Listen to People'
Located in central Illinois, Specs Around Town offers a cozy boutique setting within a rather expansive geographical area. The downtown Bloomington shop serves clients from Chicago (two hours north)...
A 'Crazy Idea' Turns Out To Be Genius For Alberta Eye Care
During her third year in optometry school at Pacific University in Forest Grove, OR, Laura Armstrong and her MBA-wielding husband, James, decided to make their long-term home in Portland. That...
A Young OD's Cold Open Pays Off For Look + See Vision Care
From the start, Dr. Tammy Vo knew running her own practice was the way to go. In 2014, about a month after graduating optometry school, Vo signed a lease and began transforming the Austin-based space...
INVISION Announces 2016 America's Finest Honorable Mentions
THE REST OF THE BEST 2016’s Honorable Mentions Artisan Eyeworks Ashland, OR Blount County Eye Center Maryville, TN Bouquet Mulligan DeMaio Eye Professionals Cleona,...
The 'Man in Short Pants' Makes Urban Optics Memorable
About 20 years ago, Dr. David Schultz, aka Dr. Dave, greeted a disappointed elderly patient. Her daughter had told her the story of the doctor in short pants. That was the last day Dr. Dave made the...
Mississippi's Fine Eyes Brings California Cool to the Deep South
Make no mistake, Cleve Barham has a style all his own. On the particular morning of this interview, the 64-year-old Barham sports tan socks lined with orange and yellow bifocals; doesn’t so much...
Milwaukee's Eye Candy Kids Caters To Toddlers, Tweens and Teens
QUICK FACTS LOCATION: Delafield, WI WEBSITE: eyecandykidsdelafield.com OWNER: Paula Hornbeck FOUNDED: 2014 AREA: 700 square feet DESIGNER: Creative Business Interiors EMPLOYEES: 4 TOP...
Waiting Rooms For Children, Done Right
WAITING GAMES Play Areas That Keep The Tiniest Clients Happy It’s often an overlooked space in doctor’s offices, but a well designed kids’ play area can do more for your optical...
Atlanta's Karoo Thinks Globally, Sells Locally
This article originally appeared in the April 2016 edition of INVISION. QUICK FACTS LOCATION: Atlanta, GA WEBSITE: gokaroo.com OWNERS: Dr. Gavin Cohen and Mark Meyberg YEAR OPENED:...
Entreprenurial OD Launches High-Glam Vision Care Salon
Dr. Sheena Garner has created a concierge-style practice with gorgeous eyewear in beautiful yet comfy surroundings. This article originally appeared in the March 2016 edition of INVISION....
Uptown Family Vision Blends Old With New in Chicago Suburb
This article originally appeared in the February 2015 edition of INVISION. QUICK FACTS LOCATION: Park Ridge, IL WEBSITE: uptownfamilyvision.com Owners: Dr. Jean Nham and Alex...
Six Businesses That Understand the Importance of a Gorgeous Bathroom
Honestly, the most important things about your bathroom are that you have one, and that you make it available to patients and customers when nature calls. But — as with so many other things in your...
American Vision At the Court Connects With Families at the Country's Largest Mall
This article originally appeared in the January 2015 edition of INVISION. Q U I C K F A C T S LOCATION: King of Prussia, PA WEBSITE: americanvisionatthecourt.com OWNERS: Dr. Gary...
Eyewear Motifs Make These Businesses Stand Out
Art can be a tricky thing. What one person loves, another may not. And it’s always very personal — you can tell a lot about someone by the art hanging in his home. This article originally...
South Carolina OD's Business Blossoms in New Location
This article originally appeared in the November-December 2015 edition of INVISION. Q U I C K F A C T S LOCATION: North Charleston, SC WEBSITE: perkinseye.com OWNER: Dr. Kelley...
Eyepolis Builds New Business on Former Pennsylvania Steel Mill Site
This article originally appeared in the October 2015 edition of INVISION. Q U I C K F A C T S LOCATION: Homestead, PA WEBSITE: eyepolis.com OWNER: Dr. Viki Christopoulos FOUNDED:...
U See LA Optometry Makes an Impact on Famed California Campus
This article originally appeared in the September 2015 edition of INVISION. Q U I C K F A C T S LOCATION: Los Angeles, CA WEBSITE: studenthealth.ucla.edu OWNER: The Ashe...
Bill Gerber: Time To Learn the New Rules
Sales flat? Customers going elsewhere? Try these 9 fresh approaches to optical retailing The definition of insanity? According to my mother and other reliable sources, it is repeatedly doing the...
America's Finest 2017 1st Place: Invision Optometry
← BACK TO WINNERS PAGE America’s Finest Winner: Invision Optometry San Diego-based practice dazzles with a contemporary look that transcends tradition STORY BY By Daniel P....
America's Finest 2017 2nd Place: Atelier Mira
← BACK TO WINNERS PAGE Atelier Mira, Next Level in Brooklyn Atelier Mira draws those seeking a unique look with a fresh new take on the eyewear retail model. STORY BY Andrea Carneiro...
America's Finest 2017 3rd Place: J. Galt Eyewear
← BACK TO WINNERS PAGE Seeing the Good: A Practice with a Purpose A Lexington, KY, shop celebrates independent, artful eyewear while giving back to its community STORY BY RACHEL BOZEK...
America's Finest 2017 Honorable Mentions
Bakersfield Eye Care Optometric Center Bakersfield, CA Team building can so easily turn into travesty (think “office party”). But this exuberant practice in California’s dairy country pulls...
