Tip Sheet
Avoid the Political Fracas and More Tips for October
marketingPolitical Interference Record sums of money are likely to be spent on the mid-term campaigns and...
Talk Up Your Staff and More Tips for September
CUSTOMER SERVICEThink in the Box Rather than offering patients who purchase three pairs of glasses a...
Birthdays, Travel and More Tips for July and August
SALES Smile Right A real smile originates in the eyes. The mouth-only version looks pasted on; like saying...
What Can You Do When an Older Employee's Performance Declines?
An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68...
How Many Local Realtors Do You Know? and More Tips for June
MARKETING Here's Looking at You A great idea from the archives of dailyoptician.com (usually a worthier...
Plan a Business-Building BBQ and More Tips for May
BrainstormingALONE TIME Not making any headway with your “brainstorming” sessions? Go it alone. In his book...
Making the Most of Negative Online Reviews and More Tips for April
MINDFULNESSAdd Some Headroom A favorite app of the SmartWork Media editors is Headspace, which will guide you...
Why Your Patients Aren't Following Your Social Media and More Questions for March
What’s the best way to deal with those tech type customers who get into the nitty gritty of lens composition and...
"Bless and Release" Difficult Patients Plus More Tips for March
TIME MANAGEMENTAs Good as It Gets It’s another case of the perfect being the enemy of the good: Younger doctors...
How to Drive More Word of Mouth and More Questions for February
We have equestrian games coming to town with 100,000 visitors expected in the area. How can I take advantage? Lucky...
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Optometric Practice in a Small Town
Practicing in a small town gives you the diversity and opportunities to practice full-scope optometry. See how one OD found professional and personal fulfillment in a small town.
