Tip Sheet
Birthdays, Travel and More Tips for July and August
SALES Smile Right A real smile originates in the eyes. The mouth-only version looks pasted on; like saying...
What Can You Do When an Older Employee's Performance Declines?
An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68...
How Many Local Realtors Do You Know? and More Tips for June
MARKETING Here's Looking at You A great idea from the archives of dailyoptician.com (usually a worthier...
Plan a Business-Building BBQ and More Tips for May
BrainstormingALONE TIME Not making any headway with your “brainstorming” sessions? Go it alone. In his book...
Making the Most of Negative Online Reviews and More Tips for April
MINDFULNESSAdd Some Headroom A favorite app of the SmartWork Media editors is Headspace, which will guide you...
Why Your Patients Aren't Following Your Social Media and More Questions for March
What’s the best way to deal with those tech type customers who get into the nitty gritty of lens composition and...
"Bless and Release" Difficult Patients Plus More Tips for March
TIME MANAGEMENTAs Good as It Gets It’s another case of the perfect being the enemy of the good: Younger doctors...
How to Drive More Word of Mouth and More Questions for February
We have equestrian games coming to town with 100,000 visitors expected in the area. How can I take advantage? Lucky...
Reward Your Community and They Will Reward You ... Plus More Tips for February
MARKETINGHiding in Plain Sight Are you in an office park? Throw a sale for your neighbors. Jeanne Bogdal of CNY Eye...
How to Update Your Dispensary on the Cheap and More Questions to Start Your New Year
What are some spiffs I can use to generate some excitement — and hopefully better sales — from the staff? For...
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