Columns You Can’t Meet Everyone’s Needs, So Why Try? Know your niche. Published 5 years ago on June 19, 2019 By INVISION Staff Invision June 2019 Issue Share Tweet Know your niche as a retailer and stay true to that niche. Don’t try to meet everyone’s needs – if you try you will compromise somewhere else. – Carter Johnston, OD, Physicians Optical Luxury Eyewear, Oklahoma City, OK Related Topics:One Minute Mentor INVISION Staff Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com. click to Comment(Comment) Up Next Having the Appropriate Education and Information is Just Polite Don't Miss The Best Calls to Action to Convert Visitors to Patients SPONSORED VIDEO Get the Practice of Your Dreams With Omg! Optical Marketing Group This high volume practice had outgrown their ultra successful location and needed expansion. The idea was big, just like Texas! Design a fusion concept that featured optometry, aesthetics, fitness + wellness. Mission accomplished. Download the Free Lookbook. You may like Congress Ramps Up Scrutiny of Vision Benefit Manager Industry Marcolin Celebrates the Opening of the New London Showroom American Academy of Optometry Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care Promoted Headlines Get the Practice of Your Dreams With Omg! Optical Marketing Group Omg! Shamir Driver Intelligence™ Shamir Meet Aloha! Aloha Advertisement Latest Trending Videos Press Releases9 hours ago Congress Ramps Up Scrutiny of Vision Benefit Manager Industry Press Releases10 hours ago Marcolin Celebrates the Opening of the New London Showroom Press Releases10 hours ago American Academy of Optometry Recognized as a Cochrane Eyes and Vision (CEV) Center for Evidence-based Vision Care Press Releases11 hours ago New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services Press Releases11 hours ago Lighthouse Guild Announces 2024 Outstanding Achievement Awards Business & Practice Management3 weeks ago We Asked What One Task You Hate Having to Do and Boy Did You Have Answers… Cover Stories3 weeks ago 9 Strategies for Striking a Better Work-Life Balance Business & Practice Management4 weeks ago Some Lens Tints Have Been Shown to Help Sufferers of Certain Health Disorders; We Have the Lowdown Business & Practice Management4 weeks ago This Indiana Boutique Created a Signature Brand Worthy of Its Deluxe Optical Experience Business & Practice Management4 weeks ago This California Practice Boldly Went Where No Eyecare Business Has Gone Before… Sponsored Content1 month ago Shamir Driver Intelligence™ Sponsored Content2 months ago Meet Aloha! Sponsored Content2 months ago With Crizal You Can Have It All! Sponsored Webinars6 months ago Clientbook Presents: Harnessing AI for Optical Retailers Eyecare Shenanigans9 months ago Eyecare Shenanigans: Eyes in Space! Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Business & Practice Management17 hours ago Using Coins for Kindness and More Manager’s Tasks for December and January Press Releases1 week ago Transitions Optical Now Accepting Submissions for the 2024 Transitions Innovation Awards The Big survey17 hours ago The Big Survey 2024: Management Press Releases7 days ago AOAExcel Makes Financial Investment in Barti EHR Software Press Releases5 days ago EssilorLuxottica and WCO to Host a Virtual Event on Presbyopia From Dec 4-6, Building on Global Standard of Care Initiative Press Releases24 hours ago GlassesUSA.com Launches Next Day Delivery for Prescription Eyewear Just in Time for the Holidays Headlines4 days ago Spike Seen in In-Store Holiday Shopping Press Releases12 hours ago The Vision Stage: MIDO Announces the Renaming of the Historic Otticlub Area