Connect with us

Headlines

Korean Eyewear Brand’s First U.S. Store Employs Uncommon Merchandising Strategy

mm

Published

on

 

A three-in-one layout attempts to retain the “element of surprise.”

Korean eyewear brand Gentle Monster has taken a different tack on retail store design with its first U.S. shop, as The New York Times explains. The article details how the New York City store consists of three distinct parts, including a diamond-shaped area that displays 400 frames in backlit cubbies. Shop designer Rafael de Cardenas describes the layout as one that fosters an “almost intellectual approach to shopping … We wanted to retain this element of surprise and the ‘happening upon’ certain things, so a large portion of the store is concealed. You have to walk through it to experience the cool moments.”

Read more at The New York Times

Advertisement

SPONSORED VIDEO

TryLive POP delivers ideal try-on experiences to your customers any day, any time.

Expanded Reach with a Personal Touch

Your customers deserve personalized attention and as many options as their hearts desire. You deserve—and need—strategies for providing an optimized customer experience that sets you apart from your competition. TryLive POP delivers both. Give your customers personalized, at-home try-on sessions with all of the benefits of an in-store experience. And with TryLive POP, every day is a special occasion.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular