Connect with us

Press Releases

l.a.Eyeworks and OGI Form The Optical Foundry

It’s an eyewear platform made up of independent brands.




(PRESS RELEASE) l.a.Eyeworks and OGI announce the formation of The Optical Foundry, a multibrand eyewear platform made up of independent optical brands, including l.a.Eyeworks, its sister design initiative FICTION, and the OGI family of eyewear collections (OGI, OGI | Kids, Seraphin, Scojo, Bon Vivant and Red Rose).

Robert Rich, CEO of l.a.Eyeworks and former CEO of OGI from 2004 to 2016, will lead The Optical Foundry.

“Given the evolving challenges of the optical market, I’m excited to pursue a strategy where the maximization of resources and organization will allow each brand under The Optical Foundry umbrella to more fully pursue their own unique and independent visions,” Rich said.

l.a.Eyeworks and OGI will maintain their primary bases of operation in Los Angeles and Minneapolis, respectively.

Gai Gherardi and Barbara McReynolds continue as founding co-designers of l.a.Eyeworks and FICTION, with Gherardi also serving as creative director of the two brands. Margo Willits remains in her role as international sales manager for l.a.Eyeworks and FICTION. l.a.Eyeworks will also advise on a refocusing of the direction of OGI’s in-house design team.



Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular