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L’Amy America Launches JDRF Charity Initiative With Introduction of Tween Styles

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(Press Release)
WILTON, CT – To celebrate the launch of L’Amy America’s new tweener collections – Niki Nicole Miller, Champion Powerflex 180 and Sperry Kids, collectively called Destination, Jr. – L’Amy America has teamed up with JDRF to help fight T1 diabetes.

For every optical account that agrees to become a L’Amy America “Destination, Jr.” account – which means a 12-piece tweener purchase of any mix of Nicole Miller, Champion or Sperry – L’Amy will donate 5 percent of the wholesale price of any style sold through and re-ordered to JDRF.

“We hope to help improve the lives of 20,000 children diagnosed each year who suffer from type 1 diabetes with our Destination Jr. effort. JDRF is the leading global organization funding type 1 diabetes research, accelerating life-changing breakthroughs to cure, prevent and treat T1D and its complications,” says Stephen Rappoport, president of L’Amy.

To support the initiative, marketing point-of-purchase materials such as Destination, Jr. 12-piece displays, wall decals, counter cards and branded board clips are available. The program begins May 15 and runs through Aug. 31.

For more information, contact Cathy Walsh at [email protected], 800-872-7377, ext. 348.

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