Connect with us

Press Releases

L’Amy America Launches New Tweens

Sperry Eyewear adds new tween designs featuring 180 degree flexing hinges.




L'Amy New Tweens

(PRESS RELEASE) NORWALK, CT —  America’s prep original brand, Sperry, launches its Fall 2020 tween series for boys and girls. The 4 models feature Sperry’s 180 degree flexing hinge which allows for a more customized fit and long-wear comfort.

With stainless steel and handmade acetate constructs the new designs are made to withstand the high-energy lifestyle of the typical tween. Nautical striping and vintage shape detail, along with wave sipening patterns found on the bottom of the iconic Sperry boat shoe are design elements enhancing this new series.

“Going sockless, popping a collar, barrel knotting your boat shoe—prep style has always evoked a youthful sense of breaking the rules” said L’amy Brand Director Connie Reiss. “In the same spirit, we’re offering classic, vintage shapes, emboldening them with hits of trend color and adding a strong dose of technical functionality in the 180 hinge” said Reiss.

The Sperry Prep for kids collection is supported by a full host of visual merchandising tools, L’amy America’s financial stimulus programs and extended warranty.






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular