Connect with us

Press Releases

Lanvin and Marchon Sign Eyewear Licensing Agreement

Collections are set for global release in September 2020.

mm

Published

on

(PRESS RELEASE) NEW YORK & PARIS, FRANCE – Marchon Eyewear Inc. and Lanvin S.A. announced that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear under the Lanvin brand name.

The first men’s and women’s eyewear collections developed under this partnership are scheduled for global release in September 2020. A capsule collection made up of four sunglasses will be previewed in March 2020.

Marchon Eyewear started collaborating with Lanvin’s Creative Director, Bruno Sialelli, to develop and manufacture sunglasses for the Lanvin Spring 2020 runway show held earlier this week in Paris, which will be exclusively sold through Lanvin’s flagship stores.

Crafted in Italy, the new men’s and women’s eyewear collections will embody Lanvin’s new aesthetic and attitude under the creative direction of Sialelli, who has added his distinctive touch to the brand’s new signature style since his arrival earlier this year.

“I am delighted to announce this new partnership,” says Jean-Philippe Hecquet, CEO of Lanvin. “I am convinced that the combination of Bruno Sialelli’s creativity with Marchon’s strong expertise and global vision will assure great success to Lanvin eyewear.”

“We are very proud to collaborate with Lanvin and contribute to the brand’s future global growth,” commented Nicola Zotta, president and CEO of Marchon Eyewear, Inc. “Lanvin’s prestigious legacy and modern vision have already begun to inspire our teams. We look forward to being a part of the forward momentum of the Lanvin brand and working closely with Bruno and his team to realize his vision, while extending our category expertise and positioning within the luxury eyewear segment.”

Advertisement

The new Lanvin eyewear line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Lanvin’s retail locations and online at lanvin.com.

SPONSORED VIDEO

Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular