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Latest News

Press Releases3 hours ago

Modo Eyewear Welcomes New the As Pichler .J Heinz Director Sales Ecp

MODO Eyewear is excited to welcome Heinz J. Pichler, an innovative executive with a track record of optimizing brand development and sales, as the new ECP...
Press Releases3 hours ago

Myopia Action Month Concludes with an Inspiring Global Discussion Hosted by CooperVision

ECPs share thought-provoking insights, motivations, and visions For Myopia Control and management.
Photo Gallery12 hours ago

Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More

A roundup of all our favorite pics of what the stars wore during the hot, hot summer of 2023 as they traveled the globe to entertain...
Headlines12 hours ago

The Art of Frame Repair One Special Pair at a Time

This family-owned Pacific Northwest shop has restored frames and saved family heirlooms for clients across the U.S.
Headlines12 hours ago

Target, Macy’s Detail Seasonal Hiring Plans

Both retailers say adding help enhances their shoppers’ experiences.
Columns13 hours ago

Knock Knock, Eyecare…  Whether You Like It or Not, TikTok Is Here to Stay

TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
Spexy13 hours ago

How to Sell Glasses to Patients with Ultimate Confidence When You’re NOT a “Salesperson”

By building trust, leveraging your expertise, and properly handling objections, you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest...
Ask INVISION14 hours ago

How to Raise Prices and Your Quality of Patients and More of Your Questions Answered

Including the reality that has become offering signing bonuses to secure top talent.
John Marvin14 hours ago

Your Competitive Advantage is Product Knowledge

Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
Manager's To-Do14 hours ago

A Solid Tip for All Seasons and More Manager’s to Dos for November

Like how to beat staff burnout and treating yourself to a little something new.

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