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Leap language barrier with Transitions pocket card

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It’s sometimes hard enough to easily explain the latest lens technology even when you speak the same language. Transitions Optical has introduced a new bilingual pocket card to help eyecare pros review the benefits and features of its latest option in everyday adaptive eyewear, Transitions Signature lenses, in Spanish as well as English. The 5.5-by-7.5-inch card (small enough to fold and put in a pocket) allows English-speaking eyecare professionals to easily explain the new adaptive lens technology to their Spanish-speaking patients – and have them simply point out their preferences for everything from lens color and coatings to frame preferences. The pocket card is part of a series of bilingual resources and in-office tools available through the Transitions Cultural Connections initiative. Eyecare professionals can request printed copies of the new bilingual pocket card and other free multicultural resources through the “My Practice” section of MyMulticulturalToolkit.com.

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