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Lens Replacement Company Raises $4M for Move Into Contacts, Frames

Its frames start at $77.

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Online lens replacement startup Lensabl has raised $4 million in funding that it plans to put toward expanding into frames and contact lenses, the Los Angeles Business Journal reports.

The company in recent weeks began selling frames starting at $77. It’s looking to begin selling contact lenses at discount prices next year, according to the Business Journal.

Lensabl CEO Andy Bilinsky said the company’s objective is to become “a customer one-stop shop for vision care products.”

The 3-year-old company has raised about $8 million in all.

Rogue Venture Partners, based in Portland, OR, led the latest investment round.

Lensabl launched its online prescription lens replacement service, which targets consumers directly, in late 2016. The site offers clear, tinted and transitional prescription lenses for eyeglasses and sunglasses.

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The founders had started out selling frames in 2013 in a model not unlike that of online eyewear giant Warby Parker. But customers started requesting the ability to order frames with the proper prescription lenses, and they realized they’d happened upon an industry pain point.

Read more at the Los Angeles Business Journal

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