Headlines Lens Replacement Company Raises $4M for Move Into Contacts, Frames Its frames start at $77. Published 4 years ago on October 28, 2019 By INVISION Staff Share Tweet Online lens replacement startup Lensabl has raised $4 million in funding that it plans to put toward expanding into frames and contact lenses, the Los Angeles Business Journal reports. The company in recent weeks began selling frames starting at $77. It’s looking to begin selling contact lenses at discount prices next year, according to the Business Journal. Lensabl CEO Andy Bilinsky said the company’s objective is to become “a customer one-stop shop for vision care products.” The 3-year-old company has raised about $8 million in all. Rogue Venture Partners, based in Portland, OR, led the latest investment round. Lensabl launched its online prescription lens replacement service, which targets consumers directly, in late 2016. The site offers clear, tinted and transitional prescription lenses for eyeglasses and sunglasses. Advertisement The founders had started out selling frames in 2013 in a model not unlike that of online eyewear giant Warby Parker. But customers started requesting the ability to order frames with the proper prescription lenses, and they realized they’d happened upon an industry pain point. Read more at the Los Angeles Business Journal Related Topics:Latest News TopLensabl click to Comment(Comment) Up Next Growing Eyecare Network Is Up for Sale Don't Miss Study to Measure Benefits of Eyeglasses for Toddlers INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at firstname.lastname@example.org. SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. 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